Probiotics for Women
MaybeShoppers spend an estimated $46.3M a year here. But the average product has 31,822 reviews to catch up to, so Probiotics for Women is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 14,768 Health & Household niches · +14 vs the category median of 4963
- Market size
- $46.3M/yr19.1M searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 668 sellers
Flapen Score
Probiotics for Women against its category
The dotted line is the Health & Household average. Past it, Probiotics for Women is stronger. Inside it, weaker.
Market
The Probiotics for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Probiotics for Women 19.1M times last year and spent an estimated $46.3M. The top 5 brands take 71% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 19.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46.3M a year.
- Searches, last 12 months
- 19.1M
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $46.3Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- probiotics for women5.9M searches a year
02 · Price
A sale here is worth $22.92.
Listings sell for $22.92 on average, from $6.72 to $57.15. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $22.92 that is $1.4M to $1.8M a year per listing.
- Average price
- $22.92inside the $15 to $100 sweet spot
- Price range
- $6.72–$57.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- $1.4M–$1.8M
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Digestive Supplements. It carries 31,822 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #77in Digestive Supplements
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 31,822per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Probiotics for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Physicians CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune Digestive & Gut Health - Supports Occasional Constipation Diarrhea Gas & Bloating - for Women & Men - 30ct
- Price
- $23.28
- Rating
- 4.6/5
- Reviews
- 143,751
- Age
- 8y ago
Physicians CHOICE Probiotics for Women - PH Balance Digestive UT & Feminine Health - 50 Billion CFU - 6 Unique Strains for Her - Organic Prebiotics Cranberry Extract+ - Women Probiotic - 30 CT
- Price
- $23.06
- Rating
- 4.6/5
- Reviews
- 56,716
- Age
- 8y ago
Garden of Life Dr. Formulated Once Daily Womens Probiotics with 50 Billion CFU & Organic Prebiotics Vaginal Health Digestive Support Immune Support Dairy Free 30 Capsules
- Price
- $27.63
- Rating
- 4.6/5
- Reviews
- 60,068
- Age
- 11y ago
O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply
- Price
- $28.38
- Rating
- 4.6/5
- Reviews
- 37,127
- Age
- 3y ago
Culturelle Pro Strength Daily Probiotics For Digestive Health (2 Month Supply) with Prebiotics for Women & Men Supports Occasional Diarrhea Gas & Bloating Gluten & Soy Free 60 Count
- Price
- $28.35
- Rating
- 4.7/5
- Reviews
- 15,512
- Age
- 5y ago
Trending
estimated 90-day click momentum
GDMENUTRI Womens Probiotics 120 Tablets 120 Billion CFU 18 Strains Contains Organic Prebiotic Cranberry Probiotic Supplement for Digestion Immunity Womens Health Soy Gluten Dairy Free
- Price
- $8.60
- Rating
- 4.6/5
- Reviews
- 498
- Age
- 10mo ago
Totaria 5-in-1 Probiotic Prebiotic & Postbiotic for Women Men 60 Billion CFU 24 Strains w/Digestive Enzymes Prebiotic Fiber Slippery Elm Daily Complete Immune Gut Health 120 Day Supply
- Price
- $20.81
- Rating
- 4.5/5
- Reviews
- 832
- Age
- 8mo ago
Physicians CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune Digestive & Gut Health - Supports Occasional Constipation Diarrhea Gas & Bloating - for Women & Men - 84ct
- Price
- $47.52
- Rating
- 4.6/5
- Reviews
- 143,751
- Age
- 3y ago
Seed DS-01 Daily Synbiotic - Prebiotic and Probiotic for Women & Men - Digestive Health Gut Health Immune Support Bloating & Constipation Relief - Vegan & Shelf-Stable - 30-Day Starter (60ct)
- Price
- $57.15
- Rating
- 4.4/5
- Reviews
- 7,489
- Age
- 2y ago
Align Probiotic Pro Formula Probiotics for Women and Men Probiotics for Digestive Health Men and Womens Probiotic Capsules Help Relieve Occasional Bloating & Gas* 63 Capsules
- Price
- $45.95
- Rating
- 4.7/5
- Reviews
- 10,663
- Age
- 5y ago
Newest
by launch dateTotaria 5-in-1 Probiotic Prebiotic & Postbiotic for Women Men 60 Billion CFU 24 Strains w/Digestive Enzymes Prebiotic Fiber Slippery Elm Daily Complete Immune Gut Health 120 Day Supply
- Price
- $20.81
- Rating
- 4.5/5
- Reviews
- 832
- Age
- 8mo ago
GDMENUTRI Womens Probiotics 120 Tablets 120 Billion CFU 18 Strains Contains Organic Prebiotic Cranberry Probiotic Supplement for Digestion Immunity Womens Health Soy Gluten Dairy Free
- Price
- $8.60
- Rating
- 4.6/5
- Reviews
- 498
- Age
- 10mo ago
Physicians CHOICE Advanced Gut Health Bundle: 60 Billion Probiotics 30ct + Digestive Enzymes 60ct for Digestive Gut and Immune Health Supports Occasional Constipation Diarrhea Gas and Bloating
- Price
- $37.47
- Rating
- 4.4/5
- Reviews
- 5,174
- Age
- 1y ago
OMOGS Womens Probiotic 180 Billion CFUs 18 Strains with Organic Prebiotics Cranberry Extract D-Mannose & Digestive Enzymes for Digestive Boost Immune PH Balance & Urethral Health 90 Capsules
- Price
- $10.19
- Rating
- 4.6/5
- Reviews
- 2,624
- Age
- 2y ago
Seed DS-01 Daily Synbiotic - Prebiotic and Probiotic for Women & Men - Digestive Health Gut Health Immune Support Bloating & Constipation Relief - Vegan & Shelf-Stable - 30-Day Starter (60ct)
- Price
- $57.15
- Rating
- 4.4/5
- Reviews
- 7,489
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 flat
Sellers
668
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 83%
Open market
24%
- Physician's CHOICE40%
- Garden of Life12%
- Culturelle8%
- O Positiv6%
- Nature's Bounty5%
- vH essentials5%
Demand
Probiotics for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Probiotics for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- probiotics for women5.9M/yr
- probiotic3.7M/yr
- probiotics1.7M/yr
- womens probiotic1.3M/yr
- probiotics for men1.1M/yr
- probiotics for women over 50233K/yr
- gut health618K/yr
- garden of life probiotics568K/yr
- prebiotics and probiotics292K/yr
- physicians choice probiotic515K/yr
Reviews and returns
What reviews say buyers love and hate about Probiotics for Women
We read the reviews and the return reasons for every product selling here.
“Never worked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Probiotics for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data