Probiotic Toothpaste

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +87.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months

94K

Growth, 90 days vs prior 90

+87.1%

Conversion, latest week

7.0%

Market size, estimated

$109Ka year

Peak month

January2.0× the quietest month

Top search term

7 pro toothpaste whitening14K searches a year

Listings sell for $16.61 on average, from $11.25 to $21.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $16.61 that is $8K to $12K a year per listing.

Average price

$16.61inside the $15 to $100 sweet spot

Price range

$11.25–$21.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

0.3%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #421 within Toothpaste. It carries 10,208 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#421in Toothpaste

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

10,208per listing

Listings tracked

6

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months