probiora
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$56.95avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great440.4avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$255K$255K/yr · 61K searches
Price range
Okay$14.72–$291.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, probiora is a $255K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar. Verdict: Worth a look — 51/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
probiora market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $171K–$228K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #2,420
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 90%
- Out of stock
- 3.4%
- Avg brand age
- 60 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
4%
- PurDentix37%
- PureDenfix Max33%
- Dentavia14%
- BioGaia5%
- BioSchwartz3%
- Atlantis Nutrition3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.5×
Top probiora search terms
- purdentix31K/yr
- purdentix for gums and teeth14K/yr
- purdentix probiotics lozenges10K/yr
- pur dentix4K/yr
- pur dentix probiotics lozenges3K/yr
Top probiora products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PurDentix Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath 30 Chewable Tablets
PurDentix$62.693.5★270 rev
PureDenfix Max Extra Strength Probiotic Supplement with 40 Billion CFU Supports Teeth Gums Ear Nose Throat & Digestive Health 60 Capsules (1)
PureDenfix Max$28.574.2★58 rev
PurDentix-X - Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath | Oral Probiotics for Mouth & Bad Breath Support | Dental Health - 60 Capsules (Non chewable)
Dentavia$42.644.2★10 rev
PureDenfix Max Extra Strength Probiotic Supplement with 40 Billion CFU Supports Teeth Gums Ear Nose Throat & Digestive Health 60 Capsules (2)
PureDenfix Max$43.164.3★20 rev
PurDentix Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath 180 Chewable Tablets
PurDentix$291.883.5★270 rev
Newest
by launch datePurDentix-X - Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath | Oral Probiotics for Mouth & Bad Breath Support | Dental Health - 60 Capsules (Non chewable)
Dentavia$42.6410 rev
Puredentum Max for Gums and Teeth Health & Fresh Breath - 40 Billion CFU Advanced Oral Probiotics for Mouth Bad Breath Capsule Supplement
ProDentim Max$29.26201 rev
PureDenfix Max Extra Strength Probiotic Supplement with 40 Billion CFU Supports Teeth Gums Ear Nose Throat & Digestive Health 60 Capsules (2)
PureDenfix Max$43.1620 rev
Oral Probiotics 11 Billion CFU with M18 A12 Oral Probiotics for Mouth Bad Breath for Adults Dry Mouth Gum Health & Gum Restore Chronic Halitosis Fresh Breath 60 Lozenges (Mint Flavor)
Aditesiou$21.1224 rev
PurDentix Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath 180 Chewable Tablets
PurDentix$291.88270 rev
Trending
90-day click momentumPurDentix-X - Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath | Oral Probiotics for Mouth & Bad Breath Support | Dental Health - 60 Capsules (Non chewable)
Dentavia$42.644.2★
Puredentum Max for Gums and Teeth Health & Fresh Breath - 40 Billion CFU Advanced Oral Probiotics for Mouth Bad Breath Capsule Supplement
ProDentim Max$29.264.1★
BioGaia Prodentis | Oral Probiotics | Promotes Healthy Gums & Teeth | Defends Against Bad Breath & Dental Problems | Improves Oral Health | Mint Flavored | 30 Dental Probiotic Lozenges
BioGaia$19.634.4★
PureDenfix Max Extra Strength Probiotic Supplement with 40 Billion CFU Supports Teeth Gums Ear Nose Throat & Digestive Health 60 Capsules (1)
PureDenfix Max$28.574.2★
PurDentix Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath 180 Chewable Tablets
PurDentix$291.883.5★
What buyers say about probiora
What buyers praise and complain about, mined from review topics.What buyers love
“Good for teeth”
“helped with breath”
“Great taste”
“The quality is very impressive”
“my gums are less sensitive”
“It was easy enough to take”
“Worth every penny”
“Effective”
“Nice flavor”
“The product performs as promised”
What buyers complain about
“Price is too high”
“My dentist did not know what to do with me”
“This product didnt help my issues with my gums”
“Don't like the taste”
“One lozenge after lunch fixes bad breath”
“Make your mouth dry”
“Gave me a terrible itchy rash”
“It may have the good ingredients in it until you see the other ingredients in it that is very harmful to your health”
“Hard to Chew”
“it doesnt last long”
Top return reasons
Common questions
- Is probiora profitable to sell on Amazon United States?
- The niche generates $255K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the probiora niche?
- 8 brands and 16 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in probiora?
- Top complaints mined from reviews: Value For Money, Oral Hygiene, Functionality-Overall. The return rate is 0.0%.
- When does demand for probiora peak?
- Demand peaks in Mar; the busiest month runs 2.5× the quietest.
- What does it cost to enter the probiora niche?
- Listings span $14.72–$291.88; the average listing price is $56.95 (sweet spot $15–$100). The average incumbent carries 440 reviews — the moat a new listing must climb.