Skip to content

Princess Wrapping Paper

Fail

Prices span $6.98–$16.51, mostly outside the sweet spot, so Princess Wrapping Paper is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$113K/yr171K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
48%top-5 click share · 12 brands · 20 sellers

Flapen Score

Princess Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Princess Wrapping Paper is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Princess Wrapping Paper 171K times last year and spent an estimated $113K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
6.5%
Market size, estimated
$113Ka year
Peak month
December2.5× the quietest month
Top search term
princess wrapping paper68K searches a year

02 · Price

A sale here is worth $10.22.

Listings sell for $10.22 on average, from $6.98 to $16.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.22 that is $3K to $5K a year per listing.

Average price
$10.22under the $15 to $100 sweet spot
Price range
$6.98–$16.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #541 within Gift Wrap Paper. It carries 392 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#541in Gift Wrap Paper
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
392per listing
Listings tracked
28

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Princess Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

20

Top-5 brand share

71%

Top 20: 96%

Top-5 click share

48%

Top 20: 92%

Open market

22%

  • Brand 123%
  • Brand 216%
  • Brand 313%
  • Brand 413%
  • Brand 57%
  • Brand 66%

Demand

Princess Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Princess Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess wrapping paper68K/yr
  • disney princess wrapping paper45K/yr
  • princess wrapping paper birthday girl24K/yr
  • cinderella wrapping paper8K/yr
  • disney princess wrapping paper birthday girl8K/yr
  • disney wrapping paper birthday girl6K/yr
  • princess birthday wrapping paper6K/yr
  • rapunzel wrapping paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Princess Wrapping Paper

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
1.6%of orders come back
“please pay attention to the size”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Princess Wrapping Paper questions

Answered from the same tracked data.