princess plates
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great180.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Price range
Good$4.51–$32.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$133K$133K/yr · 201K searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, princess plates is a $133K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
princess plates market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $162K–$203K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #1,477
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
22
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
19%
- Glad48%
- JTZHJIA8%
- Zizzy Zuzim8%
- AURSWIF7%
- DoMiDoLa6%
- Daapiishuu4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top princess plates search terms
- princess plates51K/yr
- disney princess plates28K/yr
- princess plates and napkins23K/yr
- princess party plates22K/yr
- princess paper plates11K/yr
- disney princess plates and napkins12K/yr
- princess plates for birthday party10K/yr
- princess birthday plates9K/yr
- princess cake plates7K/yr
- disney princess party plates9K/yr
Top princess plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glad Disney Princess Kids Paper Plates Heavy Duty Soak Proof and Microwavable Cut Resistant Disposable Snack Plates for Everyday Meals School Lunches and Birthday Parties 8.5 Inch 40 Count
Glad$7.824.9★506 rev
Glad for Kids Disney Princess Disposable Paper Plates Magic is in All of Us Design - Heavy Duty Soak-Proof Microwavable Kid-Friendly Plates for Everyday Meals 8.5 inch 24 Count
Glad$7.044.9★788 rev
Princess Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Girls Party Supplies Princess Theme Party Decorations
JTZHJIA$19.624.6★37 rev
Zizzy Zuzim 175Pcs Princess Paper Plates Napkins Princess Themed Birthday Party Decorations Pink Party Supplies Disposable Dinnerware Set Plate Utensils Cup Napkin Tableware Set Serve 25 Guests
Zizzy Zuzim$18.914.8★67 rev
40Pcs Princess Party Supplies include 20 plates 20 napkins for the Princess Birthday party Decoration
DoMiDoLa$16.864.5★47 rev
Newest
by launch date
Cheerland Ball Gown Princess Party Plates Royal Theme Decorations Princess Paper Plates for Birthdays Slumber Tea Party Plate Baby Shower Decor Gender Reveal Garden Tableware 24 Pcs
Cheerland$13.833 rev
Yungyan 170 Pcs Princess Party Supplies Kit Pink Fairytale Disposable Tableware Set Include Plate Cup Utensil Napkin for Princess Birthday Party Baby Shower Decoration Serve 24 Guests
Yungyan$24.517 rev
111Pcs Princess Birthday Party Decorations Heavy Duty 400GSM Disposable Paper Plates and Napkins Princess Themed Tableware Set Supplies for Girls Serves 20 Guests
IIDEA$19.0021 rev
60 PCS Princess Party Tableware Set Princess Birthday Supplies Includes 40 Plates 20 Napkins for Birthday Party Decorations
AURSWIF$20.345 rev
Princess Party Tableware Set 82 PCS Princess Birthday Supplies Includes 40 Plates 20 Napkins 20 Cups 2 Tablecloth for Birthday Party Decorations
AURSWIF$25.4013 rev
Trending
90-day click momentumCheerland Ball Gown Princess Party Plates Royal Theme Decorations Princess Paper Plates for Birthdays Slumber Tea Party Plate Baby Shower Decor Gender Reveal Garden Tableware 24 Pcs
Cheerland$13.835.0★
Glad for Kids Disney Princess Disposable Paper Plates Floral Frames Heavy Duty Soak-Proof Microwavable 10 Inch 30 Count Kid-Friendly
Glad$7.344.9★
Yungyan 170 Pcs Princess Party Supplies Kit Pink Fairytale Disposable Tableware Set Include Plate Cup Utensil Napkin for Princess Birthday Party Baby Shower Decoration Serve 24 Guests
Yungyan$24.515.0★
120PCS Princess Birthday Party Supplies Princess Themed Birthday Party Decorations for Baby Girls Babyshower Sweet Fairytale Tableware Set Dessert Plates Napkins Cups Set for 20 Guests
XUELIREN$17.184.8★
Princess Party Tableware Set 82 PCS Princess Birthday Supplies Includes 40 Plates 20 Napkins 20 Cups 2 Tablecloth for Birthday Party Decorations
AURSWIF$25.404.9★
What buyers say about princess plates
What buyers praise and complain about, mined from review topics.What buyers love
“I purchases for a tea party they are good quality and detailed”
“Very durable”
“affordable”
“the colors is really nice”
“Disposable and not flimsy”
“accurate to the product images”
“The design is as pictured”
“They are just the right size for my 7 year old”
“they are much thicker than standard party plates”
“easy and cute”
What buyers complain about
“Larger than expected”
“Very thin”
“Tissue quality is bad too”
“not very sturdy”
“The durability is alright not that thing for plates”
“They were more of a shallow bowl than a flat plate”
“There is no hold to it”
“Colors are pretty dull”
Top return reasons
Common questions
- Is princess plates profitable to sell on Amazon United States?
- The niche generates $133K/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the princess plates niche?
- 15 brands and 22 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in princess plates?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.1%.
- When does demand for princess plates peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the princess plates niche?
- Listings span $4.51–$32.19; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.