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Princess Plates

Fail

The products selling today already average 4.8★, so Princess Plates is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$133K/yr201K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
56%top-5 click share · 15 brands · 22 sellers

Flapen Score

Princess Plates against its category

The dotted line is the Health & Household average. Past it, Princess Plates is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Princess Plates 201K times last year and spent an estimated $133K. The top 5 brands take 77% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
4.1%
Market size, estimated
$133Ka year
Peak month
September1.8× the quietest month
Top search term
princess plates51K searches a year

02 · Price

A sale here is worth $16.21.

Listings sell for $16.21 on average, from $4.51 to $32.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.21 that is $4K to $8K a year per listing.

Average price
$16.21inside the $15 to $100 sweet spot
Price range
$4.51–$32.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,477 within Disposable Plates, Bowls & Cutlery. It carries 180 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,477in Disposable Plates, Bowls & Cutlery
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
180per listing
Listings tracked
22

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Princess Plates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$27K$40K$53K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 97%

Open market

19%

  • Glad48%
  • JTZHJIA8%
  • Zizzy Zuzim8%
  • AURSWIF7%
  • DoMiDoLa6%
  • Daapiishuu4%

Demand

Princess Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Princess Plates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • princess plates51K/yr
  • disney princess plates28K/yr
  • princess plates and napkins23K/yr
  • princess party plates22K/yr
  • princess paper plates11K/yr
  • disney princess plates and napkins12K/yr
  • princess plates for birthday party10K/yr
  • princess birthday plates9K/yr
  • princess cake plates7K/yr
  • disney princess party plates9K/yr

Reviews and returns

What reviews say buyers love and hate about Princess Plates

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Larger than expected”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Princess Plates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data