Primally Pure Deodorant

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months

181K

Growth, 90 days vs prior 90

+8.3%

Conversion, latest week

4.0%

Market size, estimated

$134Ka year

Top search term

eo hand sanitizer31K searches a year

Listings sell for $18.29 on average, from $3.84 to $46.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.29 that is $5K to $9K a year per listing.

Average price

$18.29inside the $15 to $100 sweet spot

Price range

$3.84–$46.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

0.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #465 within Antibiotics & Antiseptics. It carries 4,224 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#465in Antibiotics & Antiseptics

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

4,224per listing

Listings tracked

27

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

66 months