Prima Protein Bar
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Prima Protein Bar is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $1.8M/yr1.4M searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 70%top-5 click share · 5 brands · 8 sellers
Flapen Score
Prima Protein Bar against its category
The dotted line is the Health & Household average. Past it, Prima Protein Bar is stronger. Inside it, weaker.
Market
The Prima Protein Bar market on Amazon at a glance
Shoppers on Amazon United States searched for Prima Protein Bar 1.4M times last year and spent an estimated $1.8M. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $1.8Ma year
- Peak month
- February2.1× the quietest month
- Top search term
- prima689K searches a year
02 · Price
A sale here is worth $39.43.
Listings sell for $39.43 on average, from $18.33 to $59.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $39.43 that is $158K to $197K a year per listing.
- Average price
- $39.43inside the $15 to $100 sweet spot
- Price range
- $18.33–$59.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $158K–$197K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #135 within Nutrition Bars & Drinks. It carries 114 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 88%
- Out of stock, average day
- 30.8%
- Average rank
- #135in Nutrition Bars & Drinks
- Average rating
- 4.08 starsAmazon United States average 4.42 stars
- Average reviews
- 114per listing
- Listings tracked
- 16
04 · Newcomers
11 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Prima Protein Bar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jacob Bar Protein Bars Variety Pack (9 Bars Total) Contains 3 of Each; Chocolate Vanilla Berry - 20g Grass-Fed Protein No Seed Oils Nothing Artificial
- Price
- $45.54
- Rating
- 4.0/5
- Reviews
- 441
- Age
- 1y ago

Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack
- Price
- $22.62
- Rating
- 3.3/5
- Reviews
- 84
- Age
- 5mo ago

PRIMA Ancestral Protein Bar | Grass-Fed Protein Bars Variety Pack 7-Pack | 21g Protein | Animal-Based | No Seed Oils | Gluten-Free
- Price
- $27.84
- Rating
- 3.5/5
- Reviews
- 89
- Age
- 5mo ago

Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free - 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Chocolate 12 Count
- Price
- $48.23
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 9mo ago

PRIMA Cookie Dough Protein Bar | 21g Grass Fed Whey and Collagen | No Seed Oils No Preservatives Raw Honey Sweetened | 7 Pack
- Price
- $27.51
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Lineage Provisions Grass Fed Beef Sticks Ancestral Recipe with 16G Protein Per Oz - Air Dried High Protein Snack for Energy & Everyday Snacking 3-Pack
- Price
- $59.27
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 11mo ago

Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - Peanut Butter Chocolate 12 Count
- Price
- $47.89
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 3mo ago

Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Churro 12 Count
- Price
- $47.91
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 3mo ago

Perfect Bar Protein + Prebiotics Chocolate Peanut Butter Protein Bar 20g Protein Grass-Fed Whey 6g Fiber With 3g Prebiotics Gluten-Free Non-GMO 2.4 Ounce Bar 7 Count
- Price
- $18.33
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 4mo ago

Lineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 Servings
- Price
- $42.02
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 1y ago
Newest
by launch date
Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - Peanut Butter Chocolate 12 Count
- Price
- $47.89
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 3mo ago

Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Churro 12 Count
- Price
- $47.91
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 3mo ago

Perfect Bar Protein + Prebiotics Chocolate Peanut Butter Protein Bar 20g Protein Grass-Fed Whey 6g Fiber With 3g Prebiotics Gluten-Free Non-GMO 2.4 Ounce Bar 7 Count
- Price
- $18.33
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 4mo ago

Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack
- Price
- $22.62
- Rating
- 3.3/5
- Reviews
- 84
- Age
- 5mo ago

PRIMA Ancestral Protein Bar | Grass-Fed Protein Bars Variety Pack 7-Pack | 21g Protein | Animal-Based | No Seed Oils | Gluten-Free
- Price
- $27.84
- Rating
- 3.5/5
- Reviews
- 89
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- PRIMA ANCESTRAL PROTEIN BAR46%
- Jacob29%
- Equip19%
- Lineage Provisions5%
- Perfect Bar2%
Demand
Prima Protein Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Search terms
Top Prima Protein Bar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- prima689K/yr
- lineage protein bars54K/yr
- jacob protein bar152K/yr
- prima bars75K/yr
- equip protein bars67K/yr
- prima protein bars45K/yr
- prima protein bar143K/yr
- jacob bar27K/yr
- prima bar19K/yr
- equip prime bar18K/yr
Reviews and returns
What reviews say buyers love and hate about Prima Protein Bar
We read the reviews and the return reasons for every product selling here.
“Gross taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prima Protein Bar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









