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Prima Protein Bar

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Prima Protein Bar is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$1.8M/yr1.4M searches / yr
90-day growth
-13.1%search demand this quarter
Competition
70%top-5 click share · 5 brands · 8 sellers

Flapen Score

Prima Protein Bar against its category

The dotted line is the Health & Household average. Past it, Prima Protein Bar is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prima Protein Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Prima Protein Bar 1.4M times last year and spent an estimated $1.8M. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
3.3%
Market size, estimated
$1.8Ma year
Peak month
February2.1× the quietest month
Top search term
prima689K searches a year

02 · Price

A sale here is worth $39.43.

Listings sell for $39.43 on average, from $18.33 to $59.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $39.43 that is $158K to $197K a year per listing.

Average price
$39.43inside the $15 to $100 sweet spot
Price range
$18.33–$59.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$158K–$197K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #135 within Nutrition Bars & Drinks. It carries 114 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
30.8%
Average rank
#135in Nutrition Bars & Drinks
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
114per listing
Listings tracked
16

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
65 months

Products

Top Prima Protein Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 229%
  • Brand 319%
  • Brand 45%
  • Brand 52%

Demand

Prima Protein Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Prima Protein Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prima689K/yr
  • lineage protein bars54K/yr
  • jacob protein bar152K/yr
  • prima bars75K/yr
  • equip protein bars67K/yr
  • prima protein bars45K/yr
  • prima protein bar143K/yr
  • jacob bar27K/yr
  • prima bar19K/yr
  • equip prime bar18K/yr

Reviews and returns

What reviews say buyers love and hate about Prima Protein Bar

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Nutritional Content”
24%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Gross taste”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Prima Protein Bar questions

Answered from the same tracked data.