Is prima protein bar profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 16 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the prima protein bar niche?

5 brands and 8 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in prima protein bar?

Top complaints mined from reviews: Taste-Overall, Value For Money, Texture/Consistency-Overall. The return rate is 0.0%.

When does demand for prima protein bar peak?

Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.

What does it cost to enter the prima protein bar niche?

Listings span $18.33–$59.27; the average listing price is $39.43 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.

prima protein bar

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$39.43

avg listing price — sweet spot $15–$100

Price range

Incredible$18.33–$59.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great114.25

avg incumbent reviews — the moat a new listing must climb

Market size

Great$1.8M

$1.8M/yr · 1.4M searches

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, prima protein bar is a $1.8M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 58/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

prima protein bar market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: $2.4M–$3.2M; units × avg price
Conversion rate: 3.3%
Avg BSR: #135
Page quality: 0%
Prime: 88%
Sponsored: 100%
Out of stock: 30.8%
Avg brand age: 65 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

PRIMA ANCESTRAL PROTEIN BAR46%
Jacob29%
Equip19%
Lineage Provisions5%
Perfect Bar2%

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -13.1% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Open Trend

Top prima protein bar search terms

prima689K/yr -37.5%0.3% conv.
lineage protein bars54K/yr >1,000%0.9% conv.
jacob protein bar152K/yr -19.6%12.3% conv.
prima bars75K/yr +112.2%9.3% conv.
equip protein bars67K/yr +2.4%4.6% conv.
prima protein bars45K/yr +220.3%7.2% conv.
prima protein bar143K/yr -35.4%5.9% conv.
jacob bar27K/yr -25.0%8.0% conv.
prima bar19K/yr +24.0%6.0% conv.
equip prime bar18K/yr -26.8%3.9% conv.

All search terms

Top prima protein bar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jacob Bar Protein Bars Variety Pack (9 Bars Total) Contains 3 of Each; Chocolate Vanilla Berry - 20g Grass-Fed Protein No Seed Oils Nothing Artificial

Jacob$45.544.0★441 rev

Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack

PRIMA ANCESTRAL PROTEIN BAR$22.623.3★84 rev

PRIMA ANCESTRAL PROTEIN BAR$27.843.5★89 rev

Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free - 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Chocolate 12 Count

Equip$48.234.2★111 rev

PRIMA Cookie Dough Protein Bar | 21g Grass Fed Whey and Collagen | No Seed Oils No Preservatives Raw Honey Sweetened | 7 Pack

PRIMA ANCESTRAL PROTEIN BAR$27.514.0★57 rev

Newest

by launch date

Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - Peanut Butter Chocolate 12 Count

Equip$47.8946 rev

3mo ago

Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Churro 12 Count

Equip$47.9159 rev

3mo ago

Perfect Bar Protein + Prebiotics Chocolate Peanut Butter Protein Bar 20g Protein Grass-Fed Whey 6g Fiber With 3g Prebiotics Gluten-Free Non-GMO 2.4 Ounce Bar 7 Count

Perfect Bar$18.33125 rev

4mo ago

Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack

PRIMA ANCESTRAL PROTEIN BAR$22.6284 rev

5mo ago

PRIMA ANCESTRAL PROTEIN BAR$27.8489 rev

5mo ago

What buyers say about prima protein bar

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content23%

“High protein”

Taste-Overall21%

“no weird after taste”

Ingredients-Overall9%

“Amazing ingredients”

Flavor8%

“Amazing flavor”

Quality-Overall4%

“Quality Bar”

Texture/Consistency-Overall4%

“Texture is soft”

Ease Of Chewing/Swallowing2%

“easy to eat”

Sweetness2%

“I also love that they use honey for sweetness”

Ease Of Cleaning2%

“Very clean product”

Value For Money1%

“Reasonably priced”

What buyers complain about

Taste-Overall24%

“Gross taste”

Value For Money8%

“A little expensive”

Texture/Consistency-Overall7%

“The texture is off”

Flavor6%

“No flavor”

Nutritional Content5%

“Not high protein”

Ease Of Chewing/Swallowing4%

“hard to chew”

Sweetness3%

“it's a completely different kind of sweetness in these bars”

Oily/Greasy2%

“My main problem is how dripping greasy they are”

Ingredients-Overall2%

“Great ingredients, horrible taste”

Stale/Rotten/Spoiled1%

“Gross”

Top return reasons

Taste-Overall41%

Flavor14%

Hard Feel7%

Stale/Rotten/Spoiled5%

Storage Temperature5%

Advertised Vs Actual Product5%

Moist/Dry3%

Thickness2%

Thin2%

Alcohol Flavor2%

Common questions

Is prima protein bar profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 16 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the prima protein bar niche?: 5 brands and 8 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in prima protein bar?: Top complaints mined from reviews: Taste-Overall, Value For Money, Texture/Consistency-Overall. The return rate is 0.0%.
When does demand for prima protein bar peak?: Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
What does it cost to enter the prima protein bar niche?: Listings span $18.33–$59.27; the average listing price is $39.43 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.