Prickly Heat Powder
MaybeSearch demand grew >1,000% this quarter. But shoppers spend an estimated $90K a year here, so Prickly Heat Powder is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $90K/yr104K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 70 sellers
Flapen Score
Prickly Heat Powder against its category
The dotted line is the Health & Household average. Past it, Prickly Heat Powder is stronger. Inside it, weaker.
Market
The Prickly Heat Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Prickly Heat Powder 104K times last year and spent an estimated $90K. The top 5 brands take 90% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $90Ka year
- Top search term
- prickly heat powder53K searches a year
02 · Price
A sale here is worth $14.00.
Listings sell for $14.00 on average, from $4.97 to $27.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.00 that is $4K to $7K a year per listing.
- Average price
- $14.00under the $15 to $100 sweet spot
- Price range
- $4.97–$27.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #234 within Eczema, Psoriasis & Rosacea Care. It carries 3,322 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 93%
- Out of stock, average day
- 6.8%
- Average rank
- #234in Eczema, Psoriasis & Rosacea Care
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 3,322per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Prickly Heat Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
70
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
6%
- Brand 169%
- Brand 26%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (2 brands, 6%)
Demand
Prickly Heat Powder search demand
Weekly searches over the year. Pick a range.
Search terms
Top Prickly Heat Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- prickly heat powder53K/yr
- cooling powder23K/yr
- snake brand prickly heat cooling powder18K/yr
- prickly heat8K/yr
- snake powder3K/yr
Reviews and returns
What reviews say buyers love and hate about Prickly Heat Powder
We read the reviews and the return reasons for every product selling here.
“Smells horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prickly Heat Powder questions
Answered from the same tracked data.









