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Prickly Heat Powder

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $90K a year here, so Prickly Heat Powder is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$90K/yr104K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
72%top-5 click share · 8 brands · 70 sellers

Flapen Score

Prickly Heat Powder against its category

The dotted line is the Health & Household average. Past it, Prickly Heat Powder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prickly Heat Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Prickly Heat Powder 104K times last year and spent an estimated $90K. The top 5 brands take 90% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
6.2%
Market size, estimated
$90Ka year
Top search term
prickly heat powder53K searches a year

02 · Price

A sale here is worth $14.00.

Listings sell for $14.00 on average, from $4.97 to $27.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.00 that is $4K to $7K a year per listing.

Average price
$14.00under the $15 to $100 sweet spot
Price range
$4.97–$27.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #234 within Eczema, Psoriasis & Rosacea Care. It carries 3,322 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
93%
Out of stock, average day
6.8%
Average rank
#234in Eczema, Psoriasis & Rosacea Care
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,322per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Prickly Heat Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

70

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • Brand 169%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Prickly Heat Powder search demand

Weekly searches over the year. Pick a range.

25K15KApr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Prickly Heat Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prickly heat powder53K/yr
  • cooling powder23K/yr
  • snake brand prickly heat cooling powder18K/yr
  • prickly heat8K/yr
  • snake powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Prickly Heat Powder

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.3%of orders come back
“Smells horrible”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Prickly Heat Powder questions

Answered from the same tracked data.