Prickly Heat Powder
MaybeSearch demand grew >1,000% this quarter. But shoppers spend an estimated $90K a year here, so Prickly Heat Powder is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $90K/yr104K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 70 sellers
Flapen Score
Prickly Heat Powder against its category
The dotted line is the Health & Household average. Past it, Prickly Heat Powder is stronger. Inside it, weaker.
Market
The Prickly Heat Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Prickly Heat Powder 104K times last year and spent an estimated $90K. The top 5 brands take 90% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $90Ka year
- Top search term
- prickly heat powder53K searches a year
02 · Price
A sale here is worth $14.00.
Listings sell for $14.00 on average, from $4.97 to $27.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.00 that is $4K to $7K a year per listing.
- Average price
- $14.00under the $15 to $100 sweet spot
- Price range
- $4.97–$27.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #234 within Eczema, Psoriasis & Rosacea Care. It carries 3,322 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 93%
- Out of stock, average day
- 6.8%
- Average rank
- #234in Eczema, Psoriasis & Rosacea Care
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 3,322per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Prickly Heat Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Snake Brand Prickly Heat Cooling Powder for Everyday Use - Anti-Chafing Heat Rash Relief Absorbs Sweat Classic Original Scent (4.9 Oz / 140g)
- Price
- $8.77
- Rating
- 4.4/5
- Reviews
- 2,820
- Age
- 17y ago

Snake Brand Prickly Heat Cooling Powder for Everyday Use - Anti-Chafing Heat Rash Relief Classic Original Scent (9.9 Oz / 280g)
- Price
- $16.35
- Rating
- 4.3/5
- Reviews
- 619
- Age
- 15y ago

Snake Brand Prickly Heat Cooling Powder for Everyday Use - Anti-Chafing Heat Rash Relief Ocean Fresh Kelp Scent (4.9 Oz / 140g)
- Price
- $8.78
- Rating
- 4.4/5
- Reviews
- 479
- Age
- 14y ago

Boroplus Prickly Heat Cooling Powder | with Ayurvedic Neem & Tulsi | Anti Chafing & Sweat Absorbing Powder | Prevents Heat Rashes Burning and Itching | 5.29 Oz/150gm
- Price
- $7.09
- Rating
- 4.4/5
- Reviews
- 1,049
- Age
- 2y ago

Nycil Cool Herbal Instant Cooling Prickly Heat Powder with Neem & Pudina Cool Talc 150g
- Price
- $7.04
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 12y ago
Trending
estimated 90-day click momentum
Dermicool Her Prickly Heat Powder for Women | Anti-Chafing & Sweat-Absorbing Body Powder | Soothes Heat Rash & Leaves Skin Silky Smooth | Talc-Free Natural Formula | 14.11 Oz (400gm)
- Price
- $10.03
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 1y ago

Megababe Sweat Absorbing Body Powder - Body Dust | Hot Weather Essential | with Lavender & Aloe | Talc-Free All Natural | 6 oz (Pack of 1)
- Price
- $18.07
- Rating
- 4.5/5
- Reviews
- 1,902
- Age
- 7y ago

Snake Brand Prickly Heat Cooling Powder Good for Heat Rash 1 Can (Classic 140g)
- Price
- $22.85
- Rating
- 4.3/5
- Reviews
- 619
- Age
- 12y ago

Snake Brand Prickly Heat Cooling Powder 5.29 Oz (Pack of 2)
- Price
- $27.23
- Rating
- 4.6/5
- Reviews
- 929
- Age
- 13y ago

Dermicool Soothing Lavender Prickly Heat Powder 150g (5.29 Oz)
- Price
- $6.32
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Newest
by launch date
Dermicool Soothing Lavender Prickly Heat Powder 150g (5.29 Oz)
- Price
- $6.32
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Dermicool Her Prickly Heat Powder for Women | Anti-Chafing & Sweat-Absorbing Body Powder | Soothes Heat Rash & Leaves Skin Silky Smooth | Talc-Free Natural Formula | 14.11 Oz (400gm)
- Price
- $10.03
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 1y ago

Boroplus Prickly Heat Cooling Powder | with Ayurvedic Neem & Tulsi | Anti Chafing & Sweat Absorbing Powder | Prevents Heat Rashes Burning and Itching | 5.29 Oz/150gm
- Price
- $7.09
- Rating
- 4.4/5
- Reviews
- 1,049
- Age
- 2y ago

Prickly Heat Powder Snake Brand Cooling Classic 140 G. Made in Thailand (Pack of 3)
- Price
- $22.68
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 5y ago

Prickly Heat Powder Snake Brand Cooling Lavender 140 G. Made in Thailand (Pack of 3)
- Price
- $24.43
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
70
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
6%
- SNAKE BRAND69%
- BOROPLUS6%
- Prickly Heat6%
- Dermi Cool5%
- Nycil4%
- Megababe4%
- Open — no brand owns it (2 brands, 6%)
Demand
Prickly Heat Powder search demand
Weekly searches over the year. Pick a range.
Search terms
Top Prickly Heat Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- prickly heat powder53K/yr
- cooling powder23K/yr
- snake brand prickly heat cooling powder18K/yr
- prickly heat8K/yr
- snake powder3K/yr
Reviews and returns
What reviews say buyers love and hate about Prickly Heat Powder
We read the reviews and the return reasons for every product selling here.
“Smells horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prickly Heat Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









