Is prevident 5000 plus toothpaste profitable to sell on Amazon United States?

The niche generates $749K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the prevident 5000 plus toothpaste niche?

4 brands and 8 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in prevident 5000 plus toothpaste?

Top complaints mined from reviews: Oral Hygiene, Value For Money, Taste-Overall. The return rate is 0.3%.

When does demand for prevident 5000 plus toothpaste peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the prevident 5000 plus toothpaste niche?

Listings span $7.32–$58.58; the average listing price is $22.05 (sweet spot $15–$100). The average incumbent carries 6,514 reviews — the moat a new listing must climb.

prevident 5000 plus toothpaste

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$22.05

avg listing price — sweet spot $15–$100

Price range

Great$7.32–$58.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$749K

$749K/yr · 259K searches

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad6,514.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, prevident 5000 plus toothpaste is a $749K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

prevident 5000 plus toothpaste market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: $662K–$882K; units × avg price
Conversion rate: 13.1%
Avg BSR: #440
Page quality: 0%
Prime: 64%
Sponsored: 71%
Out of stock: 1.9%
Avg brand age: 68 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

CariFree50%
CloSYS38%
Generic11%
Boka1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top prevident 5000 plus toothpaste search terms

carifree toothpaste69K/yr +9.2%12.6% conv.
closys toothpaste70K/yr +15.9%21.1% conv.
fluoridex toothpaste41K/yr -12.5%3.5% conv.
fluoridex24K/yr -12.0%1.9% conv.
carifree gel 11006K/yr +65.5%8.1% conv.
fluoridex sensitivity relief toothpaste11K/yr -22.2%3.8% conv.
cari free toothpaste5K/yr -0.1%9.8% conv.
fluoridex toothpaste prescription strength4K/yr +5.8%3.6% conv.
carifree ctx4 gel 11003K/yr +7.0%4.4% conv.
carifree pro gel 5000 toothpaste4K/yr +8.6%5.5% conv.

All search terms

Top prevident 5000 plus toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CariFree Gel 1100 (Mint) Anti-Cavity Fluoride Toothpaste with Nano Hydroxyapatite Cavity Prevention and Enamel Protection Dentist Recommended for Kids and Adults 2.40 oz.

CariFree$17.494.5★4,621 rev

CloSYS Fluoride Toothpaste 7 Ounce (Pack of 2) Gentle Mint Whitening Enamel Protection Sulfate Free

CloSYS$19.764.6★9,760 rev

CloSYS Fluoride Toothpaste 7 Ounce Gentle Mint Whitening Enamel Protection Sulfate Free

CloSYS$11.144.6★9,760 rev

CariFree Gel 1100 Citrus Flavored Anti-Cavity Fluoride Toothpaste with Nano Hydroxyapatite for pH Neutralization Cavity Prevention & Enamel Protection Dentist Recommended Dentist Developed

CariFree$17.384.6★941 rev

Daily Defense Toothpaste Clean Mint 4oz

Generic$29.085.0★4 rev

Newest

by launch date

Daily Defense Sensitivity Relief Toothpaste Clean Mint 4oz

Generic$29.172 rev

3mo ago

Daily Defense Toothpaste Clean Mint 4oz

Generic$29.084 rev

3mo ago

CariFree Fluoride Free Gel Mint Flavored Nano Hydroxyapatite Toothpaste Neutralizes pH Freshens Breath & Moistens Mouth Dentist Recommended for Oral Care (2.3 Ounce (Pack of 2) Soft Mint

CariFree$30.881,000 rev

1y ago

CloSYS Fluoride Toothpaste 7 Ounce (Pack of 2) Gentle Mint Whitening Enamel Protection Sulfate Free

CloSYS$19.769,760 rev

4y ago

CariFree Maintenance & Prevention Kit Mint | Anti-Cavity Fluoride Toothpaste & Mouthwash Freshens Breath and Moistens Mouth | Dentist Recommended for Oral Care (2 Piece Set)

CariFree$29.94358 rev

5y ago

What buyers say about prevident 5000 plus toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene28%

“Good for teeth”

Taste-Overall9%

“Good taste”

Tooth Brightening8%

“It also brightened my teeth”

Tooth Sensitivity7%

“Helps with sensitive teeth, highly recommend”

Quality-Overall7%

“It has so many good reviews”

Flavor6%

“Great flavor”

Cleansing4%

“It cleans well”

Value For Money4%

“Worth the money”

Efficiency2%

“It does the work”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Oral Hygiene15%

“Burned my mouth”

Value For Money7%

“Very expensive,”

Taste-Overall6%

“Horrible taste”

Ingredients-Overall6%

“I have no idea what ingredient caused this”

Tooth Sensitivity5%

“makes teeth very sensitive”

Functionality-Overall4%

“no results yet”

Allergies3%

“it caused peel of the skin in mouth, and irritation”

Sensitivity-Overall3%

“Caused more sensitivity”

Advertised Vs Actual Product3%

“Doesn't do as advertised”

Breathability2%

“Gives me the worst breath”

Top return reasons

Advertised Vs Actual Product15%

Ingredients-Overall10%

Taste-Overall8%

Flavor8%

Tooth Sensitivity7%

Functionality-Overall6%

Value For Money5%

Tooth Brightening5%

Oral Hygiene5%

Leak-Proof4%

Common questions

Is prevident 5000 plus toothpaste profitable to sell on Amazon United States?: The niche generates $749K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the prevident 5000 plus toothpaste niche?: 4 brands and 8 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in prevident 5000 plus toothpaste?: Top complaints mined from reviews: Oral Hygiene, Value For Money, Taste-Overall. The return rate is 0.3%.
When does demand for prevident 5000 plus toothpaste peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the prevident 5000 plus toothpaste niche?: Listings span $7.32–$58.58; the average listing price is $22.05 (sweet spot $15–$100). The average incumbent carries 6,514 reviews — the moat a new listing must climb.