Prevalon Heel Protector Boot

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

40K

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

5.3%

Market size, estimated

$71Ka year

Peak month

June1.7× the quietest month

Top search term

heel pillow7K searches a year

Listings sell for $33.95 on average, from $5.95 to $111.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $33.95 that is $0 to $3K a year per listing.

Average price

$33.95inside the $15 to $100 sweet spot

Price range

$5.95–$111.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #307 within Foot Health. It carries 985 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

94%

Out of stock, average day

1.0%

Average rank

#307in Foot Health

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

985per listing

Listings tracked

34

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months