Is presto toilet paper profitable to sell on Amazon United States?

The niche generates $328K/yr across 5 tracked products. 90-day search growth is -8.4%. Flapen's verdict: Skip it (40/100).

How competitive is the presto toilet paper niche?

1 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in presto toilet paper?

Top complaints mined from reviews: Quality-Overall, Thickness, Hard Feel. The return rate is 0.1%.

When does demand for presto toilet paper peak?

Demand peaks in May–Jun–Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the presto toilet paper niche?

Listings span $6.44–$24.76; the average listing price is $15.43 (sweet spot $15–$100). The average incumbent carries 84,182 reviews — the moat a new listing must climb.

presto toilet paper

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible19.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.43

avg listing price — sweet spot $15–$100

Price range

Good$6.44–$24.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$328K

$328K/yr · 112K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad84,182

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, presto toilet paper is a $328K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

presto toilet paper market data

Units sold / yr: 20K–25K; avg 4,000–5,000/product
Revenue / yr: $309K–$386K; units × avg price
Conversion rate: 19.0%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 88 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Presto!100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.7×

Open Trend

Top presto toilet paper search terms

presto toilet paper100K/yr -8.9%17.4% conv.
toilet paper presto11K/yr -3.2%17.8% conv.
presto toilet paper 24 rolls596/yr -28.9%14.5% conv.

All search terms

Top presto toilet paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper Septic-Safe 24 Family Mega Rolls = 120 Regular Rolls 308 Sheets Unscented Pack of 4

Presto!$24.594.6★126,374 rev

Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper 12 Family Mega Rolls = 60 Regular Rolls Unscented 313 Sheets Per Roll

Presto!$14.424.6★126,374 rev

Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper 6 Family Mega Rolls = 30 regular rolls 1878 Count (6 roll of 313 sheets) Unscented White

Presto!$6.944.6★126,374 rev

Amazon Brand - Presto! Ultra-Strong 2-Ply Toilet Paper 24 Mega Rolls = 120 Regular Rolls 308 Sheets Per Roll Unscented

Presto!$24.764.6★20,894 rev

Amazon Brand - Presto! Ultra-Strong 2-Ply Toilet Paper 6 Mega Rolls = 30 Regular Rolls 308 Sheets Per Roll Unscented

Presto!$6.444.6★20,894 rev

Newest

by launch date

Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper 6 Family Mega Rolls = 30 regular rolls 1878 Count (6 roll of 313 sheets) Unscented White

Presto!$6.94126,374 rev

2y ago

Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper 12 Family Mega Rolls = 60 Regular Rolls Unscented 313 Sheets Per Roll

Presto!$14.42126,374 rev

4y ago

Amazon Brand - Presto! Ultra-Strong 2-Ply Toilet Paper 6 Mega Rolls = 30 Regular Rolls 308 Sheets Per Roll Unscented

Presto!$6.4420,894 rev

6y ago

Amazon Brand - Presto! 2-Ply Ultra-Soft Toilet Paper Septic-Safe 24 Family Mega Rolls = 120 Regular Rolls 308 Sheets Unscented Pack of 4

Presto!$24.59126,374 rev

8y ago

Amazon Brand - Presto! Ultra-Strong 2-Ply Toilet Paper 24 Mega Rolls = 120 Regular Rolls 308 Sheets Per Roll Unscented

Presto!$24.7620,894 rev

8y ago

What buyers say about presto toilet paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent product”

Soft Feel20%

“Its soft”

Value For Money16%

“Money well spent”

Durability6%

“It's long lasting”

Thickness6%

“Thick”

Advertised Vs Actual Product3%

“As Advertised-Quality”

Ease Of Use2%

“comfortable enough for everyday use without any complaints from the family”

Absorbency1%

“absorbent”

Taste-Overall1%

“Taste”

Texture/Consistency-Overall1%

“soft efficient texture”

What buyers complain about

Quality-Overall33%

“lower quality”

Thickness11%

“Not thick”

Hard Feel9%

“now its not as soft”

Value For Money8%

“way too expensive”

Size-Overall7%

“Got Smaller”

Advertised Vs Actual Product4%

“Not the same product”

Ease Of Cleaning3%

“It makes a huge mess”

Durability2%

“now Falling apart”

Adhesion/Stickiness1%

“The last two orders have been very hard to start. too much adhesive”

Ease Of Use1%

“Couldnt use it”

Top return reasons

Quality-Overall14%

Value For Money13%

Advertised Vs Actual Product13%

Material Quality9%

Smell5%

Thickness5%

Hard Feel5%

Functionality-Overall4%

Ease Of Cleaning4%

Moist/Dry3%

Common questions

Is presto toilet paper profitable to sell on Amazon United States?: The niche generates $328K/yr across 5 tracked products. 90-day search growth is -8.4%. Flapen's verdict: Skip it (40/100).
How competitive is the presto toilet paper niche?: 1 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in presto toilet paper?: Top complaints mined from reviews: Quality-Overall, Thickness, Hard Feel. The return rate is 0.1%.
When does demand for presto toilet paper peak?: Demand peaks in May–Jun–Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the presto toilet paper niche?: Listings span $6.44–$24.76; the average listing price is $15.43 (sweet spot $15–$100). The average incumbent carries 84,182 reviews — the moat a new listing must climb.