Is prequel scar stick profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 8 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the prequel scar stick niche?

5 brands and 11 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in prequel scar stick?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.9%.

What does it cost to enter the prequel scar stick niche?

Listings span $9.73–$28.71; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.

prequel scar stick

Worth a look

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great235.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Great$1.2M

$1.2M/yr · 724K searches

Avg price

Great$17.87

avg listing price — sweet spot $15–$100

Price range

Good$9.73–$28.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, prequel scar stick is a $1.2M/yr Amazon United States market (724K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

prequel scar stick market data

Units sold / yr: 50K–60K; avg 8,000–10,000/product
Revenue / yr: $894K–$1.1M; units × avg price
Conversion rate: 9.5%
Avg BSR: #1,423
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 18.7%
Avg brand age: 43 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Prequel53%
Pluune21%
Generic18%
Rvlaim5%
BAGISTES3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 50 weeks — -15.2% search growth over the last 90 days.

Open Trend

Top prequel scar stick search terms

prequel scar stick262K/yr -46.2%14.3% conv.
silicone scar stick204K/yr -26.3%5.3% conv.
pluune scar stick30K/yr +30.6%4.5% conv.
scar stick73K/yr -10.6%6.1% conv.
pluune15K/yr +10.6%3.8% conv.
silicone stick31K/yr -19.7%3.0% conv.
plume scar stick8K/yr +65.5%5.5% conv.
prequel silicone scar stick38K/yr -22.4%11.2% conv.
pluune silicone scar stick4K/yr +346.3%4.9% conv.
scar solutions silicone scar stick20K/yr -27.2%6.2% conv.

All search terms

Top prequel scar stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prequel Skin Scar Solutions 60% Silicone Scar Stick. Thick Solid Velvety Film for Scars. Formula Infused with Centella Asiatica Extracts and Vitamin E. Soothing and Occlusive

Prequel$17.404.1★1,490 rev

Pluune Scar Stick Suitable for Old Scars Acne Marks and Stretch Marks Formula Infused with Centella Asiatica Extracts and Vitamin E Soothes Repairs and Forms Protective (1PCS)

Pluune$17.773.6★59 rev

2pcs Silicone Scar Stick Made of 60% Silicone Gentle on All Skin Types

Generic$9.734.1★149 rev

Silicone Scar Stick 80% Silicone Stick for Face and Body. Silicone Stick for Removal of Surgical Old and Recent Scars and Stretch Marks - 7g

Rvlaim$24.754.8★26 rev

Silicone Scar Stick Silicone Stick for Face and Body Help to Improve the Appearance of Scars For Use After Surgery Acne Burns Cuts Lightweight Easy to Use (1Pc)

Generic$12.934.5★19 rev

Newest

by launch date

Silicone Scar Stick Silicone Stick for Face and Body Help to Improve the Appearance of Scars For Use After Surgery Acne Burns Cuts Lightweight Easy to Use (1Pc)

Generic$12.9319 rev

2mo ago

Silicone Scar Stick 80% Silicone Stick for Face and Body. Silicone Stick for Removal of Surgical Old and Recent Scars and Stretch Marks - 7g

Rvlaim$24.7526 rev

3mo ago

Silicone Scar Stick Silicone Stick for Face and Body Help to Improve the Appearance of Scars For Use After Surgery Acne Burns Cuts Lightweight Easy to Use (2 Pack)

Generic$20.0219 rev

4mo ago

Pluune Scar Stick Suitable for Old Scars Acne Marks and Stretch Marks Formula Infused with Centella Asiatica Extracts and Vitamin E Soothes Repairs and Forms Protective (2)

Pluune$28.7159 rev

5mo ago

Pluune Scar Stick Suitable for Old Scars Acne Marks and Stretch Marks Formula Infused with Centella Asiatica Extracts and Vitamin E Soothes Repairs and Forms Protective (1PCS)

Pluune$17.7759 rev

5mo ago

What buyers say about prequel scar stick

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel12%

“It is very smooth”

Efficiency11%

“effective”

Quality-Overall9%

“Excellent product”

Moist/Dry9%

“It is moisturizing”

Ease Of Application8%

“Applied well”

Ease Of Use5%

“Easy to use”

Wrinkle4%

“Its great for wrinkles”

Adhesion/Stickiness4%

“Im very pleased with this stick”

Value For Money3%

“Good price as well”

Suitability Combination Skin3%

“it has not irritated my skin at all”

What buyers complain about

Functionality-Overall11%

“Didn't work”

Value For Money8%

“kinda pricey”

Allergies7%

“Sensitive skin beware”

Skin Health6%

“It feels sticky on the skin”

Adhesion/Stickiness5%

“Stick Breaks Easily”

Durability5%

“broke me out IMMEDIATELY”

Advertised Vs Actual Product5%

“This product is very misleading”

Symptom Reduction5%

“Couldnt tell if there was improvements”

Smell5%

“No scent”

Wrinkles4%

“mouth wrinkles with use”

Top return reasons

Functionality-Overall24%

Adhesion/Stickiness22%

Advertised Vs Actual Product11%

Smell8%

Product Condition6%

Value For Money4%

Defective Material/Parts4%

Size-Overall2%

Texture/Consistency-Overall2%

Skin Health2%

Common questions

Is prequel scar stick profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 8 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the prequel scar stick niche?: 5 brands and 11 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in prequel scar stick?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.9%.
What does it cost to enter the prequel scar stick niche?: Listings span $9.73–$28.71; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.