prepasted toothbrushes individually wrapped
Worth a lookShows low returns (0.5%), but a small market ($85K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$19.11avg listing price — sweet spot $15–$100
Price range
Great$8.46–$53.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad5,895avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 55K searches
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, prepasted toothbrushes individually wrapped is a $85K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
prepasted toothbrushes individually wrapped market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $76K–$96K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
31
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
18%
- Brushee29%
- Brusheez29%
- GuruNanda8%
- Navona7%
- Malisseladi5%
- Avistar4%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top prepasted toothbrushes individually wrapped search terms
- prepasted toothbrushes individually wrapped11K/yr
- toothbrushes with toothpaste on them6K/yr
- brushee9K/yr
- brusheez10K/yr
- brusheez kids electric toothbrush10K/yr
- toothpaste toothbrush5K/yr
- brushee on the go3K/yr
- brushee toothbrush on the go285/yr
Top prepasted toothbrushes individually wrapped products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brushee - The Evolution of Oral Care | 4-in-1 Tool (Paste + Brush + Floss + Pick) | Individually Wrapped | Disposable | Prepasted Travel Toothbrushes | Small Adult Toothbrush - (24-Pack)
Brushee$19.984.3★4,495 rev
Brusheez Kids Electric Toothbrush Set - Safe & Effective for Ages 3+ - Parent Tested & Approved with Gentle Bristles 2 Brush Heads Rinse Cup 2-Minute Timer & Storage Base (Sparkle the Unicorn)
Brusheez$19.124.5★25,213 rev
Brusheez Kids Electric Toothbrush Set - Safe & Effective for Ages 3+ - Parent Tested & Approved with Gentle Bristles 2 Brush Heads Rinse Cup 2-Minute Timer & Storage Base (Pepper the Dino)
Brusheez$18.604.5★25,213 rev
Navona 50 PCS Prepasted Disposable Toothbrushes with Toothpaste Premium Bulk Toothbrushes Individually Wrapped Single Use Bulk Toothbrush for Travel Guests Hotel Camping
Navona$9.604.4★221 rev
Colgate Max Fresh Wisp Disposable Mini Travel Toothbrushes Peppermint 24 Count (Pack of 4)
Colgate$22.124.7★28,244 rev
Newest
by launch date
Brushee - The Evolution of Oral Care | 4-in-1 Tool (Paste + Brush + Floss + Pick) | Individually Wrapped | Disposable | Prepasted Travel Toothbrushes | Small Adult Toothbrush - (12-Pack)
Brushee$9.9840 rev
Navona 50 PCS Prepasted Disposable Toothbrushes with Toothpaste Premium Bulk Toothbrushes Individually Wrapped Single Use Bulk Toothbrush for Travel Guests Hotel Camping
Navona$9.60221 rev
EchoRid Mini Disposable Toothbrush Pre-Pasted Toothbrushes with Toothpaste and Toothpick for Travel - Fluoride Free No Rinsing Needed Mint Flavor Fresh Breath Anywhere Anytime - 28 Ct
EchoRid$9.94385 rev
GuruNanda Mini Disposable Toothbrushes with Toothpaste Tongue Scraper Floss & Toothpick - 6-in-1 Ready-to-Go Prepasted Travel Toothbrush - Fluoride Free No Rinsing Individually Wrapped 21 Ct
GuruNanda$13.94505 rev
36 Pack Mini Disposable Toothbrushes 5-in-1 Prepasted Travel Toothbrush with Toothpaste Floss & Pick for Hotel Camping Flight Car Guest Use 9ct per Portable Case Essentials for Women Men Kids
Aussumy$16.52344 rev
Trending
90-day click momentum
PRUVADE 36 Pack Disposable Toothbrushes with Toothpaste Built In - Prepasted Toothbrushes Individually Wrapped | Single Use Waterless Tooth Brush with Soft Bristles for Airbnb Hotel Camping Travel
Pruvade$13.484.3★
Brushee - The Evolution of Oral Care | 4-in-1 Tool (Paste + Brush + Floss + Pick) | Individually Wrapped | Disposable | Prepasted Travel Toothbrushes | Small Adult Toothbrush - (12-Pack)
Brushee$9.984.6★
JOUGE Mini Disposable Toothbrushes with Toothpaste 26 pcs 5 in 1 Travel Portable Toothbrush with Toothpaste + Tongue Scraper + Picks+Floss Travel Case (Mix 5 Flavors 26)
JOUGE$8.844.4★
Navona 50 PCS Prepasted Disposable Toothbrushes with Toothpaste Premium Bulk Toothbrushes Individually Wrapped Single Use Bulk Toothbrush for Travel Guests Hotel Camping
Navona$9.604.4★
EchoRid Mini Disposable Toothbrush Pre-Pasted Toothbrushes with Toothpaste and Toothpick for Travel - Fluoride Free No Rinsing Needed Mint Flavor Fresh Breath Anywhere Anytime - 28 Ct
EchoRid$9.944.1★
What buyers say about prepasted toothbrushes individually wrapped
What buyers praise and complain about, mined from review topics.What buyers love
“Easy and effective”
“Excellent product”
“Good value for money”
“Bristles are soft enough”
“Great fit in the go”
“effective cleaning”
“As advertised”
“freshens my breath”
“Great to carry in bag”
“the bristles are perfect”
What buyers complain about
“Much shorter than expected”
“it breaks quickly”
“Poor quality”
“do not clean teeth well”
“It's kind of expensive”
“almost too strong”
“Not super effective”
“super hard to hold onto”
“Bristles are not soft”
“Not enough paste on the brushes”
Top return reasons
Common questions
- Is prepasted toothbrushes individually wrapped profitable to sell on Amazon United States?
- The niche generates $85K/yr across 25 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the prepasted toothbrushes individually wrapped niche?
- 14 brands and 31 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in prepasted toothbrushes individually wrapped?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.5%.
- When does demand for prepasted toothbrushes individually wrapped peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the prepasted toothbrushes individually wrapped niche?
- Listings span $8.46–$53.21; the average listing price is $19.11 (sweet spot $15–$100). The average incumbent carries 5,895 reviews — the moat a new listing must climb.