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Prenatal Vitamin Gummies

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -4.1% this quarter, so Prenatal Vitamin Gummies is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$2.7M/yr1.1M searches / yr
90-day growth
-4.1%search demand this quarter
Competition
69%top-5 click share · 12 brands · 638 sellers

Flapen Score

Prenatal Vitamin Gummies against its category

The dotted line is the Health & Household average. Past it, Prenatal Vitamin Gummies is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prenatal Vitamin Gummies market on Amazon at a glance

Shoppers on Amazon United States searched for Prenatal Vitamin Gummies 1.1M times last year and spent an estimated $2.7M. The top 5 brands take 81% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
12.7%
Market size, estimated
$2.7Ma year
Peak month
November1.8× the quietest month
Top search term
prenatal gummies331K searches a year

02 · Price

A sale here is worth $18.93.

Listings sell for $18.93 on average, from $7.53 to $36.84. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $18.93 that is $189K to $237K a year per listing.

Average price
$18.93inside the $15 to $100 sweet spot
Price range
$7.53–$36.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
$189K–$237K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Multivitamins. It carries 6,087 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#137in Multivitamins
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
6,087per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Prenatal Vitamin Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

638

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

  • Brand 149%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Prenatal Vitamin Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Prenatal Vitamin Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prenatal gummies331K/yr
  • olly prenatal gummies150K/yr
  • prenatal gummies for women121K/yr
  • prenatal vitamins for women gummies127K/yr
  • olly prenatal60K/yr
  • gummy prenatal vitamins59K/yr
  • prenatal gummies with iron33K/yr
  • vitafusion prenatal gummies32K/yr
  • prenatal gummy38K/yr
  • prenatal vitamins gummies55K/yr

Reviews and returns

What reviews say buyers love and hate about Prenatal Vitamin Gummies

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
29%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Strong fishy taste”
A buyer, on “Taste-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Prenatal Vitamin Gummies questions

Answered from the same tracked data.