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Prenatal Dha

Maybe

An estimated 0.0% of orders come back. But the products selling today already average 4.6★, so Prenatal Dha is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$1.1M/yr393K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
69%top-5 click share · 12 brands · 623 sellers

Flapen Score

Prenatal Dha against its category

The dotted line is the Health & Household average. Past it, Prenatal Dha is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prenatal Dha market on Amazon at a glance

Shoppers on Amazon United States searched for Prenatal Dha 393K times last year and spent an estimated $1.1M. The top 5 brands take 90% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
9.7%
Market size, estimated
$1.1Ma year
Peak month
July2.0× the quietest month
Top search term
prenatal dha83K searches a year

02 · Price

A sale here is worth $29.47.

Listings sell for $29.47 on average, from $7.54 to $48.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $29.47 that is $44K to $59K a year per listing.

Average price
$29.47inside the $15 to $100 sweet spot
Price range
$7.54–$48.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$44K–$59K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #171 within Essential Fatty Acids. It carries 5,147 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#171in Essential Fatty Acids
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,147per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Prenatal Dha products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$113K$225K$338K$450K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

623

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 99%

Open market

8%

  • Nordic Naturals53%
  • THORNE21%
  • Garden of Life7%
  • Nature Made6%
  • Pink Stork3%
  • MegaFood2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Prenatal Dha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Prenatal Dha search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • prenatal dha83K/yr
  • nordic naturals prenatal dha48K/yr
  • dha prenatal23K/yr
  • dha prenatal vitamins37K/yr
  • prenatal with dha25K/yr
  • thorne prenatal dha17K/yr
  • nordic prenatal dha16K/yr
  • nordic naturals prenatal20K/yr
  • thorne dha16K/yr
  • prenatal omega 313K/yr

Reviews and returns

What reviews say buyers love and hate about Prenatal Dha

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Vitamin”
15%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Funky smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Prenatal Dha questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data