premom
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.59avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 609K searches
Price range
Great$9.74–$44.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Review moat
Bad20,837.12avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, premom is a $1.6M/yr Amazon United States market (609K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
premom market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.7%
- Avg brand age
- 48 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
11
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
1%
- Easy@Home72%
- Premom14%
- AssuTest7%
- Proov3%
- Carethetic2%
- Clearblue1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.7×
Top premom search terms
- pdg test strips141K/yr
- premom ovulation test strips139K/yr
- premom74K/yr
- progesterone test strips70K/yr
- progesterone test30K/yr
- easy at home25K/yr
- pre mom ovulation strips25K/yr
- pdg test22K/yr
- easy at home ovulation and pregnancy test strips9K/yr
- pdg8K/yr
Top premom products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Easy@Home PdG Test Strips: 5 Pack - Track Ovulation Insights with Progesterone Urine Tests at Home Fertility Test for Women with Premom Ovulation App - PdG (Pregnanediol Glucuronide) Tests
Easy@Home$20.114.4★446 rev
Easy@Home 50 Ovulation Test Strips and 20 Pregnancy Test Strips Combo Kit (50 LH + 20 HCG)-Package May Vary
Easy@Home$19.364.6★78,399 rev
Easy@Home Ovulation Test Strips (50-Pack) FSA Eligible Ovulation Predictor Kit Powered by Premom Ovulation Calculator iOS and Android APP 50 LH Tests
Easy@Home$16.564.6★40,470 rev
Premom Quantitative Ovulation Predictor Kit40 Ovulation Tests + 10 Pregnancy Tests - Advanced Ovulation Test Strips Combo 40LH+10HCG Test
Premom$21.734.6★1,877 rev
AssuTest PdG Test Strips Progesterone Urine Test for Confirming Ovulation At-Home Fertility Ovulation Test Detection Accuracy Individually Foil-Sealed 5 Count
AssuTest$13.873.2★9 rev
Newest
by launch date
Carethetic PdG Test Strips 10 Count Ovulation Confirmation Test with Progesterone Metabolite (PdG) At-Home Fertility Test for Women
Carethetic$26.7428 rev
AssuTest PdG Test Strips Progesterone Urine Test for Confirming Ovulation At-Home Fertility Ovulation Test Detection Accuracy Individually Foil-Sealed 5 Count
AssuTest$13.879 rev
Easy@Home PdG Test Strips: 10 Pack - Track Ovulation Insights with Progesterone Urine Tests at Home Fertility Test for Women with Premom Ovulation App - PdG (Pregnanediol Glucuronide) Tests
Easy@Home$36.63446 rev
HORMONElife PdG Test Strips for Women PDG Urine Tests to Track Ovulation Easy at-Home Progesterone Metabolite Detection (6 Count)
HORMONElife$18.5829 rev
Easy@Home PdG Test Strips: 5 Pack - Track Ovulation Insights with Progesterone Urine Tests at Home Fertility Test for Women with Premom Ovulation App - PdG (Pregnanediol Glucuronide) Tests
Easy@Home$20.11446 rev
Trending
90-day click momentumCarethetic PdG Test Strips 10 Count Ovulation Confirmation Test with Progesterone Metabolite (PdG) At-Home Fertility Test for Women
Carethetic$26.744.4★
AssuTest PdG Test Strips Progesterone Urine Test for Confirming Ovulation At-Home Fertility Ovulation Test Detection Accuracy Individually Foil-Sealed 5 Count
AssuTest$13.873.2★
Easy@Home 50 Ovulation Test Strips and 20 Pregnancy Test Strips Combo Kit (50 LH + 20 HCG)-Package May Vary
Easy@Home$19.364.6★
Premom Quantitative Ovulation Test Strips Ovulation Predictor Kit with Smart Digital Ovulation Reader APP Numerical Ovulation Tests 20 LH Test
Premom$14.604.5★
Easy@Home PdG Test Strips: 5 Pack - Track Ovulation Insights with Progesterone Urine Tests at Home Fertility Test for Women with Premom Ovulation App - PdG (Pregnanediol Glucuronide) Tests
Easy@Home$20.114.4★
What buyers say about premom
What buyers praise and complain about, mined from review topics.What buyers love
“We got pregnant”
“easy to handle”
“worth every penny”
“Accurate and Easy”
“good quality”
“The instructions are clear”
“As described”
“This has been so helpful to track my hormones levels both pre- and post- pregnancy”
“Seem effective”
“Theyre just as clear”
What buyers complain about
“INACCURATE”
“Not worth it”
“no control lines”
“Faulty Tests”
“this brand you couldnt even see the line”
“Difficult to use”
“Which can be very misleading”
“the user experience with the required test sticks is surprisingly poor”
“But the app is EXTREMELY overwhelming”
“It would even have color this test brand is only good for testing out or if you have high HCG levels”
Top return reasons
Common questions
- Is premom profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the premom niche?
- 7 brands and 11 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in premom?
- Top complaints mined from reviews: Accuracy-Overall, Value For Money, Functionality-Overall. The return rate is 0.6%.
- When does demand for premom peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.7× the quietest.
- What does it cost to enter the premom niche?
- Listings span $9.74–$44.02; the average listing price is $20.59 (sweet spot $15–$100). The average incumbent carries 20,837 reviews — the moat a new listing must climb.