Premium Washcloths for Adults
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 96% of clicks, so Premium Washcloths for Adults is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $421K/yr129K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 62%top-5 click share · 8 brands · 115 sellers
Flapen Score
Premium Washcloths for Adults against its category
The dotted line is the Health & Household average. Past it, Premium Washcloths for Adults is stronger. Inside it, weaker.
Market
The Premium Washcloths for Adults market on Amazon at a glance
Shoppers on Amazon United States searched for Premium Washcloths for Adults 129K times last year and spent an estimated $421K. The top 5 brands take 96% of clicks. Demand peaks in Apr–May–Jun–Aug. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $421K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 11.7%
- Market size, estimated
- $421Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- prevail wipes for adults22K searches a year
02 · Price
A sale here is worth $27.82.
Listings sell for $27.82 on average, from $8.61 to $45.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $27.82 that is $21K to $28K a year per listing.
- Average price
- $27.82inside the $15 to $100 sweet spot
- Price range
- $8.61–$45.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $21K–$28K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #568 within Tissues, Toilet Paper & Sprays. It carries 6,454 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 57%
- Out of stock, average day
- 0.0%
- Average rank
- #568in Tissues, Toilet Paper & Sprays
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 6,454per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Premium Washcloths for Adults products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
115
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
2%
- Brand 138%
- Brand 237%
- Brand 317%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
Premium Washcloths for Adults search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Premium Washcloths for Adults search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- prevail wipes for adults22K/yr
- inspire premium washcloths18K/yr
- prevail wipes23K/yr
- members mark wipes16K/yr
- members mark baby wipes11K/yr
- procure premium adult washcloths7K/yr
- perineal wipes6K/yr
- premium washcloths for adults6K/yr
- incontinence cleansers cloths & creams3K/yr
- inspire adult wet wipes6K/yr
Reviews and returns
What reviews say buyers love and hate about Premium Washcloths for Adults
We read the reviews and the return reasons for every product selling here.
“Wipes are dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
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FAQ
Common Premium Washcloths for Adults questions
Answered from the same tracked data.