premier protein shake
Launch itA $173.0M/yr market growing +116.7% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$173.0M$173.0M/yr · 50.2M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Growth
Incredible+116.7%90-day search growth — must beat 0% to launch
Avg price
Incredible$25.64avg listing price — sweet spot $15–$100
Price range
Great$8.30–$46.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,341.58avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, premier protein shake is a $173.0M/yr Amazon United States market (50.2M searches/yr). The top 5 brands hold 92% of demand. Verdict: Launch it — 75/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 1.0M–1.0M
- avg 60,000–80,000/product
- Revenue / yr
- $25.6M–$25.6M
- units × avg price
- Launch success
- 100%
- 7 of 7 new (360d)
- Conversion rate
- 13.4%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 124 days
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
143
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
43%
Top 20: 81%
Open market
5%
- Premier Protein73%
- Core Power7%
- Oikos5%
- Ensure4%
- Muscle Milk4%
- Pure Protein3%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +116.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$23.604.8★7,705 rev
Premier Protein Shake Vanilla 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$23.674.7★6,730 rev
Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$26.254.6★59,773 rev
Premier Protein Shake Caf Latte with Caffeine for Energy 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$23.504.8★5,439 rev
Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)
Premier Protein$24.494.6★14,839 rev
Newest
by launch date
Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.02300 rev
Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.70271 rev
Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.41176 rev
Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack
Premier Protein$17.55964 rev
Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$26.501,170 rev
Trending
90-day click momentumMuscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.023.5★
Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.703.6★
Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.413.9★
Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack
Premier Protein$17.554.5★
Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$26.074.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Great Nutrition”
“Absolutely delicious Vanilla flavor”
“Same quality as expected from this brand”
“fair price”
“Ease of use”
“Its not too sweet”
“As advertised”
“Great consistency”
“Smooth and creamy”
What buyers complain about
“Chalky Taste”
“The flavor is strange”
“Not Worth It”
“Unhealthy”
“Horribly sweet”
“watered down”
“Lowest quality”
“It lacked the thick”
“Artificial sweetener taste”
“has some unhealthy ingredients”
Top return reasons
Common questions
- Is premier protein shake profitable to sell on Amazon United States?
- The niche generates $173.0M/yr across 38 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +116.7%. Flapen's verdict: Launch it (75/100).
- How competitive is the premier protein shake niche?
- 11 brands and 143 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in premier protein shake?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for premier protein shake peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the premier protein shake niche?
- Listings span $8.30–$46.57; the average listing price is $25.64 (sweet spot $15–$100). The average incumbent carries 12,342 reviews — the moat a new listing must climb.
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