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Premier Protein Shake

Premier Protein Shake clears our launch bar: a $173.0M/yr market growing +116.7% this quarter with returns at 0.0%.

Signals Trending

Flapen Score

75
Launch it

Top 1% of 14,768 Health & Household niches · +26 vs the category median of 49

Market size 100Growth 95Conversion 96Competition 70Returns 100Price range 81Avg price 95Brand share 19Review moat 20Quality gap 37
This niche Category average · 14,768 niches

Is Premier Protein Shake profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Premier Protein Shake is a $173.0M/yr Amazon United States market (50.2M searches/yr). The top 5 brands hold 92% of demand. Verdict: Launch it — 75/100.

Premier Protein Shake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +116.7% over the last 90 days and 13.4% of searches end in a purchase.

$173.0M

revenue / yr

Units sold / yr1.0M
Search volume / yr+116.7%50.2M
Conversion rate13.4%
Avg price$25.64

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers11 · 143
Top-5 product click share43%
Open market8%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement100%
New entrants (1y)7· 7 succeeded
Avg rating4.5★
Avg reviews12,342

Top Premier Protein Shake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

$0$6.9M$13.8M$20.8M$27.7M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

143

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

5%

  • Premier Protein73%
  • Core Power7%
  • Oikos5%
  • Ensure4%
  • Muscle Milk4%
  • Pure Protein3%
  • Open — no brand owns it (5 brands, 5%)

Premier Protein Shake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50.2MCVR13.4%Products38Brands11Top 5 Brands92%OOS Rate0.0%Rating4.5★Reviews12,342Avg BSR#14
1.3M750KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Premier Protein Shake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein shake9.7M/yr
  • premier protein shake5.1M/yr
  • protein drinks2.1M/yr
  • premier protein drinks858K/yr
  • protein shakes2.0M/yr
  • premier protein1.3M/yr
  • meal replacement shake779K/yr
  • protein drink610K/yr
  • protein milk369K/yr
  • premier protein shakes349K/yr

What reviews say buyers love and hate about Premier Protein Shake

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Taste-Overall36%

Absolutely delicious

Nutritional Content23%

Great Nutrition

Flavor14%

Absolutely delicious Vanilla flavor

Quality-Overall4%

Same quality as expected from this brand

Value For Money4%

fair price

What buyers complain about

64% of reviews
Taste-Overall26%

Chalky Taste

Flavor10%

The flavor is strange

Value For Money9%

Not Worth It

Nutritional Content6%

Unhealthy

Sweetness4%

Horribly sweet

Premier Protein Shake return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Flavor
20%
3Temperature Control
20%
4Functionality-Overall
20%

Common Premier Protein Shake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Premier Protein Shake 75/100 on Amazon United States — Launch it. The niche generates $173.0M/yr across 38 tracked products. 7 of 7 products launched in the last 360 days are still selling. Search demand moved +116.7% over the last 90 days.
Search demand for Premier Protein Shake on Amazon United States is steady year-round — the busiest month runs 1.6× the quietest.