Is pregnancy tests profitable to sell on Amazon United States?

The niche generates $22.1M/yr across 28 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (63/100).

How competitive is the pregnancy tests niche?

12 brands and 71 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in pregnancy tests?

Top complaints mined from reviews: Accuracy-Overall, Functionality-Overall, Color. The return rate is 0.3%.

When does demand for pregnancy tests peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the pregnancy tests niche?

Listings span $6.05–$24.98; the average listing price is $12.11 (sweet spot $15–$100). The average incumbent carries 8,552 reviews — the moat a new listing must climb.

pregnancy tests

Worth a look

Shows a $22.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$22.1M

$22.1M/yr · 9.5M searches

Conversion

Incredible19.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$6.05–$24.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.11

avg listing price — sweet spot $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Review moat

Bad8,552.18

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, pregnancy tests is a $22.1M/yr Amazon United States market (9.5M searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

pregnancy tests market data

Units sold / yr: 1.0M–1.0M; avg 40,000–50,000/product
Revenue / yr: $12.1M–$12.1M; units × avg price
Conversion rate: 19.3%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 1.1%
Avg brand age: 57 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

Clearblue47%
FIRST RESPONSE19%
Easy@Home9%
iHealth8%
HEAL-CHECK6%
Wondfo2%
Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top pregnancy tests search terms

pregnancy test6.9M/yr -1.8%18.6% conv.
pregnancy tests354K/yr +1.9%13.3% conv.
first response early result pregnancy test370K/yr -2.6%24.6% conv.
pruebas de embarazo280K/yr -9.7%9.7% conv.
early detection pregnancy test223K/yr +13.6%15.2% conv.
digital pregnancy test204K/yr +3.6%16.2% conv.
clear blue pregnant test203K/yr -12.1%17.4% conv.
clearblue pregnancy test144K/yr -3.9%14.3% conv.
early pregnancy test132K/yr -6.6%14.7% conv.
pregnancy test digital110K/yr -0.9%14.7% conv.

All search terms

Top pregnancy tests products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clearblue Rapid Detection Pregnancy Test Home Pregnancy Kit 2 Count

Clearblue$8.334.7★24,907 rev

First Response Early Result Pregnancy Test 5 Count Pack of 1

FIRST RESPONSE$17.294.6★32,216 rev

Clearblue Early Detection Pregnancy Test 5 Ct

Clearblue$19.244.5★2,846 rev

Clearblue Early Digital Pregnancy Test Early Detection at Home Pregnancy Test 2 Ct

Clearblue$11.514.6★2,382 rev

Clearblue Early Pregnancy Test Kit At-Home Pregnancy Test Kit for Women hCG Hormone Pregnancy Tests with Easy-to-Read Results 7 Tests

Clearblue$24.984.5★459 rev

Newest

by launch date

First Response Early Result Pregnancy Test 5 Count Pack of 1

FIRST RESPONSE$17.2932,216 rev

1y ago

Clearblue Early Pregnancy Test Kit At-Home Pregnancy Test Kit for Women hCG Hormone Pregnancy Tests with Easy-to-Read Results 7 Tests

Clearblue$24.98459 rev

1y ago

INDICAID 510K Cleared Early Detection Pregnancy Test Strips High Sensitivity 10mIU to Test 6 Days Before Missing Period 25 Tests Daily Monitoring of hCG During Pregnancy Over 99% Accuracy

INDICAID$8.32104 rev

1y ago

iHealth Pregnancy Test 5-Pack Value Kit - Ultra Sensitive Early Detection(10mIU/mL) - Over 99% Accurate Early Pregnancy Test - Multi-Pack Pruebas De Embarazo for Reliable Home Tracking

iHealth$10.70220 rev

1y ago

Clearblue Early Digital Pregnancy Test Early Detection at Home Pregnancy Test 5 Ct

Clearblue$24.182,382 rev

2y ago

What buyers say about pregnancy tests

What buyers praise and complain about, mined from review topics.

What buyers love

Accuracy-Overall23%

“Accurate and Easy”

Fertility/Conception14%

“I am pregnant”

Ease Of Use14%

“Easy to use and accurate”

Value For Money13%

“they are affordable”

Quality-Overall9%

“The tests are high quality”

Advertised Vs Actual Product3%

“They work as stated”

Instructions/User Manual/Troubleshooting3%

“The instructions are clear”

Efficiency3%

“Very effective, I recommend it”

Sensitivity-Overall2%

“These tests are very sensitive and accurate, and so affordable”

Visibility2%

“easier to see”

What buyers complain about

Accuracy-Overall19%

“Some tests inaccurate”

Functionality-Overall14%

“Did not work”

Color10%

“getting slightly darker”

Quality-Overall8%

“your cheap product”

Value For Money6%

“a bit expensive”

Visibility6%

“the result was barely visible”

Measurement/Reading Accuracy5%

“Faulty tests”

Advertised Vs Actual Product5%

“Which can be very misleading”

Sensitivity-Overall4%

“Not as sensitive as it claims”

Stress/Anxiety3%

“so much anxiety”

Top return reasons

Functionality-Overall31%

Advertised Vs Actual Product14%

Value For Money12%

Accuracy-Overall9%

Measurement/Reading Accuracy9%

Certifications5%

Display-Overall4%

Age Suitability2%

Quality-Overall2%

Product Condition1%

Common questions

Is pregnancy tests profitable to sell on Amazon United States?: The niche generates $22.1M/yr across 28 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (63/100).
How competitive is the pregnancy tests niche?: 12 brands and 71 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in pregnancy tests?: Top complaints mined from reviews: Accuracy-Overall, Functionality-Overall, Color. The return rate is 0.3%.
When does demand for pregnancy tests peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the pregnancy tests niche?: Listings span $6.05–$24.98; the average listing price is $12.11 (sweet spot $15–$100). The average incumbent carries 8,552 reviews — the moat a new listing must climb.

pregnancy tests

pregnancy tests market data

Competition & brand share

Demand & seasonality

Top pregnancy tests search terms

Top pregnancy tests products on Amazon

Top sellers

Newest

Trending

What buyers say about pregnancy tests

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Health & Household