Pregnancy Test with Weeks Indicator

Shoppers searched for this 590K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

590K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

12.2%

Market size, estimated

$1.2Ma year

Peak month

August1.8× the quietest month

Top search term

digital pregnancy test204K searches a year

Listings sell for $16.27 on average, from $5.46 to $38.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $16.27 that is $49K to $65K a year per listing.

Average price

$16.27inside the $15 to $100 sweet spot

Price range

$5.46–$38.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$49K–$65K

Returns

0.4%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #36 within Home Tests. It carries 5,158 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#36in Home Tests

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

5,158per listing

Listings tracked

17

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months