Is pregnancy test strips profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 17 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the pregnancy test strips niche?

11 brands and 14 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in pregnancy test strips?

Top complaints mined from reviews: Accuracy-Overall, Functionality-Overall, Quality-Overall. The return rate is 0.5%.

When does demand for pregnancy test strips peak?

Demand peaks in Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the pregnancy test strips niche?

Listings span $6.09–$20.05; the average listing price is $11.20 (sweet spot $15–$100). The average incumbent carries 15,865 reviews — the moat a new listing must climb.

pregnancy test strips

Worth a look

Shows low returns (0.5%), but a deep review moat (15,865 avg reviews) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.5M

$1.5M/yr · 935K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.20

avg listing price — sweet spot $15–$100

Price range

Okay$6.09–$20.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.8%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad15,865.47

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, pregnancy test strips is a $1.5M/yr Amazon United States market (935K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

pregnancy test strips market data

Units sold / yr: 125K–150K; avg 8,000–10,000/product
Revenue / yr: $1.4M–$1.7M; units × avg price
Conversion rate: 14.6%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

PREGMATE22%
Wondfo21%
Easy@Home21%
HEAL-CHECK12%
Clinical Guard10%
ACCUBIO6%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.2×

Open Trend

Top pregnancy test strips search terms

pregnancy test strips371K/yr -5.6%12.1% conv.
hcg test strips130K/yr -7.6%10.8% conv.
bulk pregnancy test45K/yr +85.0%3.9% conv.
pregmate58K/yr -11.0%10.0% conv.
wondfo pregnancy tests64K/yr +3.9%22.3% conv.
pregnancy test bulk53K/yr -8.1%7.3% conv.
pregmate pregnancy test strips43K/yr +5.4%17.8% conv.
pregnancy strips36K/yr +10.0%12.0% conv.
wondfo early result pregnancy test23K/yr +22.6%26.7% conv.
wondfo24K/yr +5.2%14.3% conv.

All search terms

Top pregnancy test strips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wondfo Early Result Pregnancy Test Strips - Get Results 6 Days Sooner Than Missed Period-Sensitive and high-Accuracy HCG Testing Kit at 10 MIU/ml Cut-Off -[25 Packs]

Wondfo$7.424.1★6,585 rev

Pregmate 50 Pregnancy Test Strips (50 Count)

PREGMATE$16.174.5★26,562 rev

Easy@Home Pregnancy Test Strips: 20 Bulk Pregnancy Strips Early Detection hCG Test Kit - Pruebas de Embarazo Powered by Premom APP | 20 Pack

Easy@Home$9.744.6★15,307 rev

HEAL-CHECK Pregnancy Tests with Cup Bulk Pregnancy Test Strips for Home Detection Over 99% Accuracy Individually Wrapped Extra-Wide 5mm HCG Test Kit Comfortable Grip 25 Count Pruebas De Embaraz

HEAL-CHECK$10.034.5★3,492 rev

Clinical Guard Pregnancy Tests Strips - Sensitive & Accurate Measurement Within 5 mins - Early Detection Pregnancy Test Strip - Easy to Use for Home Tests - HCG Test Strip Kit - 25 Count

Clinical Guard$7.994.5★21,714 rev

Newest

by launch date

First Response Early Result Pregnancy Test 5 Count Pack of 1

FIRST RESPONSE$17.2932,216 rev

1y ago

INDICAID 510K Cleared Early Detection Pregnancy Test Strips High Sensitivity 10mIU to Test 6 Days Before Missing Period 25 Tests Daily Monitoring of hCG During Pregnancy Over 99% Accuracy

INDICAID$8.32104 rev

1y ago

Areta Pregnancy Test Strips 20-Pack

Areta$6.24149 rev

2y ago

ACCUBIO Pregnancy Test Strips with Urine Cups hCG Detection Home Pregnancy Tests Sensitive & Over 99% Accurate 20 Count Individually Wrapped Rapid hCG Test Strips 5mm Wider 25mIU/mL

ACCUBIO$8.68930 rev

3y ago

Easy@Home Pregnancy Test Strips Kit: 10 Pack hCG Test Strips - Early Detection Home Pregnancy Strips Bulk

Easy@Home$6.095,278 rev

3y ago

What buyers say about pregnancy test strips

What buyers praise and complain about, mined from review topics.

What buyers love

Fertility/Conception21%

“I am pregnant”

Accuracy-Overall21%

“Accurate and Easy”

Value For Money15%

“they are affordable”

Ease Of Use11%

“Easy to read”

Quality-Overall9%

“Overall, this is a great, reliable kit”

Advertised Vs Actual Product2%

“accurately as worked for me”

Sensitivity-Overall1%

“These tests are very sensitive and accurate, and so affordable”

Functionality-Overall1%

“great for the strips that do work”

Weight Light1%

“the positive lines are SUPER light”

Instructions/User Manual/Troubleshooting1%

“The instructions are clear”

What buyers complain about

Accuracy-Overall19%

“Not Accurate”

Functionality-Overall11%

“the control line doesnt work”

Quality-Overall9%

“the quality feels cheap compared to other brands”

Color9%

“the lines are way darker”

Visibility7%

“Gives very very faint lines u can barely see”

Sensitivity-Overall5%

“Not as sensitive as it claims”

Measurement/Reading Accuracy5%

“Faulty tests”

Value For Money4%

“Waste of money”

Advertised Vs Actual Product4%

“Which can be very misleading”

Stress/Anxiety3%

“so much anxiety”

Top return reasons

Functionality-Overall28%

Advertised Vs Actual Product13%

Accuracy-Overall13%

Measurement/Reading Accuracy12%

Value For Money9%

Certifications4%

Quality-Overall3%

Age Suitability3%

Size-Overall2%

Software/Application2%

Common questions

Is pregnancy test strips profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 17 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the pregnancy test strips niche?: 11 brands and 14 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in pregnancy test strips?: Top complaints mined from reviews: Accuracy-Overall, Functionality-Overall, Quality-Overall. The return rate is 0.5%.
When does demand for pregnancy test strips peak?: Demand peaks in Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the pregnancy test strips niche?: Listings span $6.09–$20.05; the average listing price is $11.20 (sweet spot $15–$100). The average incumbent carries 15,865 reviews — the moat a new listing must climb.