Pregnancy Test Strips

Shoppers searched for this 935K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

935K

Growth, 90 days vs prior 90

+0.8%

Conversion, latest week

14.6%

Market size, estimated

$1.5Ma year

Peak month

November2.2× the quietest month

Top search term

pregnancy test strips371K searches a year

Listings sell for $11.20 on average, from $6.09 to $20.05. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $11.20 that is $90K to $112K a year per listing.

Average price

$11.20under the $15 to $100 sweet spot

Price range

$6.09–$20.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

8,000–10,000

Revenue per listing a year

$90K–$112K

Returns

0.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Home Tests. It carries 15,865 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#14in Home Tests

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

15,865per listing

Listings tracked

17

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months