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Pregnancy Sleep Aid

Fail

The top 5 brands take 100% of clicks, so Pregnancy Sleep Aid is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$3.8M/yr1.2M searches / yr
90-day growth
-2.1%search demand this quarter
Competition
97%top-5 click share · 3 brands · 51 sellers

Flapen Score

Pregnancy Sleep Aid against its category

The dotted line is the Health & Household average. Past it, Pregnancy Sleep Aid is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pregnancy Sleep Aid market on Amazon at a glance

Shoppers on Amazon United States searched for Pregnancy Sleep Aid 1.2M times last year and spent an estimated $3.8M. All 3 brands take every click. Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 28.1% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 28.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.8M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
28.1%
Market size, estimated
$3.8Ma year
Peak month
May18.1× the quietest month
Top search term
unisom619K searches a year

02 · Price

A sale here is worth $11.53.

Listings sell for $11.53 on average, from $8.16 to $15.66. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 40,000 to 50,000 of them. At $11.53 that is $461K to $577K a year per listing.

Average price
$11.53under the $15 to $100 sweet spot
Price range
$8.16–$15.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
40,000–50,000
Revenue per listing a year
$461K–$577K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Sleep Aids. It carries 13,523 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#152in Sleep Aids
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
13,523per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Pregnancy Sleep Aid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 214%
  • Brand 33%

Demand

Pregnancy Sleep Aid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun, Nov · busiest ÷ quietest = 18.1×

Search terms

Top Pregnancy Sleep Aid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unisom619K/yr
  • unisom sleep tabs263K/yr
  • unisom pregnancy77K/yr
  • unisom sleep aid35K/yr
  • unison sleep tabs23K/yr
  • unison22K/yr
  • unisom pregnancy nausea28K/yr
  • sominex13K/yr
  • pregnancy sleep aid13K/yr
  • unisom doxylamine8K/yr

Reviews and returns

What reviews say buyers love and hate about Pregnancy Sleep Aid

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Sleep Quality”
35%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“had trouble sleeping”
A buyer, on “Sleep Quality”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pregnancy Sleep Aid questions

Answered from the same tracked data.