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Pregnancy Back Pain Relief

Fail

Demand is soft, at -20.0% this quarter, so Pregnancy Back Pain Relief is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$116K/yr99K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
64%top-5 click share · 12 brands · 18 sellers

Flapen Score

Pregnancy Back Pain Relief against its category

The dotted line is the Health & Household average. Past it, Pregnancy Back Pain Relief is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pregnancy Back Pain Relief market on Amazon at a glance

Shoppers on Amazon United States searched for Pregnancy Back Pain Relief 99K times last year and spent an estimated $116K. The top 5 brands take 84% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
5.0%
Market size, estimated
$116Ka year
Peak month
August1.5× the quietest month
Top search term
pregnancy back pain relief32K searches a year

02 · Price

A sale here is worth $23.44.

Listings sell for $23.44 on average, from $12.51 to $54.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $23.44 that is $2K to $6K a year per listing.

Average price
$23.44inside the $15 to $100 sweet spot
Price range
$12.51–$54.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #51 within Hot & Cold Therapies. It carries 11,304 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#51in Hot & Cold Therapies
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
11,304per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Pregnancy Back Pain Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

18

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

13%

  • Brand 152%
  • Brand 217%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Pregnancy Back Pain Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pregnancy Back Pain Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pregnancy back pain relief32K/yr
  • magic gel ice pack18K/yr
  • pregnancy sciatica relief5K/yr
  • magic gel ice pack for back pain relief5K/yr
  • round ligament pain relief pregnancy7K/yr
  • pregnancy back pain5K/yr
  • pregnancy hip pain relief6K/yr
  • pregnancy sciatica pain relief4K/yr
  • sciatica pain relief pregnancy6K/yr
  • back pain pregnancy relief4K/yr

Reviews and returns

What reviews say buyers love and hate about Pregnancy Back Pain Relief

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Size-Overall”
4.2%of orders come back
“SIZING RUNS SMALL”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pregnancy Back Pain Relief questions

Answered from the same tracked data.