pregnancy announcement scratch off
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Review moat
Great435.13avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.03–$25.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.57avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$28K$28K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, pregnancy announcement scratch off is a $28K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
pregnancy announcement scratch off market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $29K–$38K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #151
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 15.8%
- Avg brand age
- 26 months
- Avg seller age
- 218 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
11
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
5%
- WINGKIND44%
- OnlyBP31%
- HAMUIERS7%
- UreverFins6%
- Iceyyyy4%
- Golden Rainbow3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top pregnancy announcement scratch off search terms
- pregnancy announcement scratch off17K/yr
- pregnancy scratch off6K/yr
- scratch off pregnancy announcement7K/yr
- pregnancy announcement lottery tickets6K/yr
- pregnancy scratch off announcement10K/yr
- baby announcement scratch off4K/yr
- pregnancy lottery ticket announcement4K/yr
- lottery ticket pregnancy announcement3K/yr
Top pregnancy announcement scratch off products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WINGKIND Gold Luck Pregnancy Announcement Fake Lottery Scratch Off Tickets Great Idea for Pregnancy Reveal 6 Cards
WINGKIND$8.194.7★2,419 rev
WINGKIND 6 Pregnancy Announcement Scratch Off Cards - Pregnancy Reveal Fake Lottery Tickets - Announcement Ideas - Creative Way to Announce Your Pregnancy
WINGKIND$8.644.8★297 rev
OnlyBP 10 Pregnancy Announcement Scratch Off Cards - Fun and Creative Fake Lottery Tickets for Baby Announcement - Perfect for Surprising Family and Friends with Baby Reveal
OnlyBP$7.494.6★43 rev
OnlyBP 10 Pregnancy Announcement Scratch Off Cards - Fun and Creative Fake Lottery Tickets for Baby Announcement - Perfect for Surprising Family and Friends with Baby Reveal
OnlyBP$7.994.7★308 rev
UreverFins 8 Pregnancy Announcement Fake Lottery Scratch Off Tickets Great Idea for Pregnancy Reveal Perfect Baby Announcement to Share with Grandparents Husband Family
UreverFins$7.003.4★6 rev
Newest
by launch date
Iceyyyy 60 Pcs Scratch Off Pregnancy Test Game Blue Paper Pregnancy Test Game for Boys Baby Shower Games Kit for Home Ideas Activities Party Supplies
Iceyyyy$10.0330 rev
Iceyyyy 60 Pcs Scratch Off Pregnancy Test Game Pink Paper Pregnancy Test Game for Girls Baby Shower Games Kit for Home Ideas Activities Party Supplies
Iceyyyy$9.9930 rev
OnlyBP 10 Pregnancy Announcement Scratch Off Cards - Fun and Creative Fake Lottery Tickets for Baby Announcement - Perfect for Surprising Family and Friends with Baby Reveal
OnlyBP$7.4943 rev
LYBHTTBD Pregnancy Announcement Fake Lottery Scratch Off Cards 10Pcs
LYBHTTBD$8.814 rev
UreverFins 10 Pregnancy Announcement Fake Lottery Scratch Off Tickets Great Idea for Pregnancy Reveal Perfect Baby Announcement to Share with Grandparents Husband Family
UreverFins$6.922 rev
Trending
90-day click momentumIceyyyy 60 Pcs Scratch Off Pregnancy Test Game Pink Paper Pregnancy Test Game for Girls Baby Shower Games Kit for Home Ideas Activities Party Supplies
Iceyyyy$9.994.7★
Iceyyyy 60 Pcs Scratch Off Pregnancy Test Game Blue Paper Pregnancy Test Game for Boys Baby Shower Games Kit for Home Ideas Activities Party Supplies
Iceyyyy$10.034.7★
UreverFins 10 Pregnancy Announcement Fake Lottery Scratch Off Tickets Great Idea for Pregnancy Reveal Perfect Baby Announcement to Share with Grandparents Husband Family
UreverFins$6.921.0★
OnlyBP 10 Pregnancy Announcement Scratch Off Cards - Fun and Creative Fake Lottery Tickets for Baby Announcement - Perfect for Surprising Family and Friends with Baby Reveal
OnlyBP$7.494.6★
LYBHTTBD Pregnancy Announcement Fake Lottery Scratch Off Cards 10Pcs
LYBHTTBD$8.815.0★
What buyers say about pregnancy announcement scratch off
What buyers praise and complain about, mined from review topics.What buyers love
“They are just so unique and fun”
“The quality is solid”
“easy to read”
“Got the job done”
“The design is attractive”
“I personally think the price is very reasonable”
“The weight of the card is perfect”
“making it perfect for either theme”
“fits perfectly with a pink baby girl themed party”
“This was an excellent surprise for guests”
What buyers complain about
“Could have used a better print job”
“Smaller than I thought”
“the paper had a slight chemical smell when first opened”
“feel like a mega million scratch off”
“The stock photo does not match the actual product, there are no sparkles or shine, they are dull and the design is a little boring, I think they need a better wow factor with some sparkles and shine”
“the colors are muted”
“it comes off easily”
Top return reasons
Common questions
- Is pregnancy announcement scratch off profitable to sell on Amazon United States?
- The niche generates $28K/yr across 16 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the pregnancy announcement scratch off niche?
- 9 brands and 11 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in pregnancy announcement scratch off?
- Top complaints mined from reviews: Print Quality, Size-Overall, Smell. The return rate is 2.6%.
- When does demand for pregnancy announcement scratch off peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the pregnancy announcement scratch off niche?
- Listings span $6.03–$25.00; the average listing price is $9.57 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.