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Prebiotics and Probiotics for Women

Pass

Prebiotics and Probiotics for Women scores 68 out of 100, a Pass. Shoppers spend an estimated $3.1M a year here, demand is soft, at -2.3% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 14,768 Health & Household niches · +19 vs the category median of 49
Market size
$3.1M/yr1.6M searches / yr
90-day growth
-2.3%search demand this quarter
Competition
39%top-5 click share · 25 brands · 657 sellers

Flapen Score

Prebiotics and Probiotics for Women against its category

The dotted line is the Health & Household average. Past it, Prebiotics and Probiotics for Women is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prebiotics and Probiotics for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Prebiotics and Probiotics for Women 1.6M times last year and spent an estimated $3.1M. The top 5 brands take 55% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
8.6%
Market size, estimated
$3.1Ma year
Peak month
July1.4× the quietest month
Top search term
prebiotics and probiotics292K searches a year

02 · Price

A sale here is worth $22.05.

Listings sell for $22.05 on average, from $8.60 to $57.15. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At $22.05 that is $55K to $66K a year per listing.

Average price
$22.05inside the $15 to $100 sweet spot
Price range
$8.60–$57.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
$55K–$66K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Digestive Supplements. It carries 22,035 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#74in Digestive Supplements
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
22,035per listing
Listings tracked
40

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Prebiotics and Probiotics for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

25 flat

Sellers

657

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

39%

Top 20: 81%

Open market

38%

  • Brand 119%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Prebiotics and Probiotics for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Prebiotics and Probiotics for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prebiotics and probiotics292K/yr
  • probiotic prebiotic247K/yr
  • pre and probiotics for women240K/yr
  • prebiotics and probiotics for women250K/yr
  • pre and probiotics88K/yr
  • prebiotics for women84K/yr
  • pro and prebiotics for women58K/yr
  • probiotic and prebiotic44K/yr
  • prebiotic probiotic42K/yr
  • prebiotic and probiotic32K/yr

Reviews and returns

What reviews say buyers love and hate about Prebiotics and Probiotics for Women

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Never worked”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Prebiotics and Probiotics for Women questions

Answered from the same tracked data.