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Pre Wrap

Fail

Prices span $5.10–$10.06, mostly outside the sweet spot, so Pre Wrap is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$643K/yr580K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
77%top-5 click share · 9 brands · 17 sellers

Flapen Score

Pre Wrap against its category

The dotted line is the Health & Household average. Past it, Pre Wrap is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pre Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Pre Wrap 580K times last year and spent an estimated $643K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $643K a year.

Searches, last 12 months
580K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
14.1%
Market size, estimated
$643Ka year
Peak month
September1.9× the quietest month
Top search term
pre wrap199K searches a year

02 · Price

A sale here is worth $7.86.

Listings sell for $7.86 on average, from $5.10 to $10.06. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $7.86 that is $31K to $39K a year per listing.

Average price
$7.86under the $15 to $100 sweet spot
Price range
$5.10–$10.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$31K–$39K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #53 within Braces, Splints & Supports. It carries 2,131 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#53in Braces, Splints & Supports
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,131per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Pre Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Brand 146%
  • Brand 219%
  • Brand 317%
  • Brand 48%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Pre Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Pre Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pre wrap199K/yr
  • prewrap115K/yr
  • pre wrap athletic tape82K/yr
  • prewrap athletic tape59K/yr
  • athletic tape pre wrap15K/yr
  • athletic pre wrap9K/yr
  • athletic prewrap22K/yr
  • pre wrap tape10K/yr
  • pre rap8K/yr
  • pre tape6K/yr

Reviews and returns

What reviews say buyers love and hate about Pre Wrap

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“Doesnt adhere to skin”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pre Wrap questions

Answered from the same tracked data.