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Pre Pregnancy Vitamins for Women

Fail

The top 5 products take 90% of clicks, so Pre Pregnancy Vitamins for Women is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$2.7M/yr1.9M searches / yr
90-day growth
-5.9%search demand this quarter
Competition
90%top-5 click share · 7 brands · 43 sellers

Flapen Score

Pre Pregnancy Vitamins for Women against its category

The dotted line is the Health & Household average. Past it, Pre Pregnancy Vitamins for Women is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pre Pregnancy Vitamins for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Pre Pregnancy Vitamins for Women 1.9M times last year and spent an estimated $2.7M. The top 5 brands take 93% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
13.5%
Market size, estimated
$2.7Ma year
Peak month
January1.7× the quietest month
Top search term
folic acid862K searches a year

02 · Price

A sale here is worth $10.26.

Listings sell for $10.26 on average, from $5.18 to $17.83. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 40,000 to 50,000 of them. At $10.26 that is $410K to $513K a year per listing.

Average price
$10.26under the $15 to $100 sweet spot
Price range
$5.18–$17.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
40,000–50,000
Revenue per listing a year
$410K–$513K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Vitamin B. It carries 7,774 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#154in Vitamin B
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
7,774per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Pre Pregnancy Vitamins for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

43

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

3%

  • Brand 144%
  • Brand 217%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Pre Pregnancy Vitamins for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Pre Pregnancy Vitamins for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folic acid862K/yr
  • acido folico368K/yr
  • folic acid supplements for women283K/yr
  • folic acid 400mcg115K/yr
  • folic acid 800 mcg63K/yr
  • acido folico 1000mg para mujer46K/yr
  • cido folico41K/yr
  • acido folico para embarazadas15K/yr
  • folic acid supplement22K/yr
  • folic acid 400 mcg14K/yr

Reviews and returns

What reviews say buyers love and hate about Pre Pregnancy Vitamins for Women

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
10%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“The right dosage in this brand our stores dont carry”
A buyer, on “Dosage”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pre Pregnancy Vitamins for Women questions

Answered from the same tracked data.