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Pranamat

Fail

The top 5 brands take 97% of clicks, so Pranamat is a Fail.

Flapen Score
33
33 / 100
Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 49
Market size
$305K/yr89K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
62%top-5 click share · 7 brands · 13 sellers

Flapen Score

Pranamat against its category

The dotted line is the Health & Household average. Past it, Pranamat is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pranamat market on Amazon at a glance

Shoppers on Amazon United States searched for Pranamat 89K times last year and spent an estimated $305K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $305K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
2.2%
Market size, estimated
$305Ka year
Peak month
May8.5× the quietest month
Top search term
pranamat52K searches a year

02 · Price

A sale here is worth $152.29.

Listings sell for $152.29 on average, from $21.05 to $404.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $152.29 that is $0 to $15K a year per listing.

Average price
$152.29above the $15 to $100 sweet spot
Price range
$21.05–$404.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #206 within Acupuncture. It carries 12,611 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#206in Acupuncture
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
12,611per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pranamat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

13

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

1%

  • Brand 150%
  • Brand 225%
  • Brand 314%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pranamat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 8.5×

Search terms

Top Pranamat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pranamat52K/yr
  • prana mat21K/yr
  • pranamat acupressure mat13K/yr
  • prana mat acupressure mat4K/yr

Reviews and returns

What reviews say buyers love and hate about Pranamat

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Pain Relief-Overall”
6.4%of orders come back
“Painful”
A buyer, on “Pain Relief-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pranamat questions

Answered from the same tracked data.