Is pqq profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (63/100).

How competitive is the pqq niche?

18 brands and 36 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in pqq?

Top complaints mined from reviews: Energy Level, Size-Overall, Functionality-Overall. The return rate is 0.0%.

When does demand for pqq peak?

Demand peaks in Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the pqq niche?

Listings span $9.87–$90.55; the average listing price is $31.27 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.

pqq

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.27

avg listing price — sweet spot $15–$100

Price range

Great$9.87–$90.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.2M

$1.2M/yr · 397K searches

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good911.5

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-28.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pqq is a $1.2M/yr Amazon United States market (397K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Feb. Verdict: Worth a look — 63/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

pqq market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $1.3M–$1.6M; units × avg price
Conversion rate: 9.8%
Avg BSR: #1,222
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.9%
Avg brand age: 58 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

26%

Life Extension22%
Nutricost14%
Horbäach13%
Health Thru Nutrition9%
Toniiq8%
NOW Foods8%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -28.3% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.8×

Open Trend

Top pqq search terms

pqq194K/yr -18.7%10.3% conv.
pqq supplement120K/yr -39.1%9.6% conv.
ppq supplement15K/yr -26.4%8.4% conv.
ppq15K/yr -11.5%6.7% conv.
pqq supplement 20 mg16K/yr -67.0%12.7% conv.
biopqq7K/yr -19.8%7.2% conv.
pyrroloquinoline quinone5K/yr -13.4%10.2% conv.
life extension pqq5K/yr -27.1%12.5% conv.
pqq supplement 40 mg6K/yr -33.4%10.0% conv.
pqq powder3K/yr -33.5%2.4% conv.

All search terms

Top pqq products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Life Extension PQQ pyrroloquinoline Quinone 20 mg Promotes The Growth of New Mitochondria Gluten-Free Non-GMO Vegetarian 1 Daily 30 Capsules

Life Extension$20.854.6★817 rev

Horbach PQQ Supplement 40 mg | 120 Capsules | Maximum Strength

Horbäach$19.544.7★1,125 rev

Nutricost PQQ (Pyrroloquinoline Quinone) 20mg 60 Capsules

Nutricost$17.504.6★1,525 rev

Health Thru Nutrition PQQ 20mg 120 Servings Pyrroloquinoline Quinone as PureQQ | Promotes Mitochondrial Biogenesis | Certified Vegan | Non-GMO Gluten Soy Free Capsules| Clean Label PQQ Supplement

Health Thru Nutrition$19.694.6★3,077 rev

NOW Foods Supplements PQQ 40 mg with 200 mg Alpha Lipoic Acid Extra Strength 50 Veg Capsules

NOW Foods$25.134.6★570 rev

Newest

by launch date

Micro Ingredients PQQ 40 mg Per Serving 240 Vegetarian Capsules | 3-in-1 Pyrroloquinoline Quinone with CoQ10 & NAD+ | Non-GMO Gluten Free

Micro Ingredients$24.6518 rev

6mo ago

PQQ Supplement 40 MG | High Strength Pyrroloquinoline Quinone for Mitochondrial Biogenesis Cellular Energy & Brain Health Support | Mitochondria Supplement | Third-Party Tested Non-GMO | 60 Ct

SMNutrition$10.5168 rev

8mo ago

Life Extension PQQ (Pyrroloquinoline Quinone) 20 mg 60 Vegetarian Capsules

Life Extension$44.5430 rev

1y ago

Carlyle PQQ Supplement 20 mg | 60 Capsules | Non-GMO and Gluten Free

Carlyle$9.99115 rev

3y ago

Toniiq 99%+ 40mg Supplement - Ultra High Purity PQQ 40mg Concentrated Formula - PQQ 40 mg 120 Capsules - Pyrroloquinoline Quinone Supplement - 1 Capsule Serving - Vegetarian Capsules

Toniiq$31.771,807 rev

3y ago

What buyers say about pqq

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Clean reliable brand”

Energy Level8%

“it does seem to give me a decent energy boost”

Value For Money7%

“Affordable”

Vitamin6%

“David Sinclair said a great supplement”

Dosage6%

“this is better dosage”

Focus Enhancement5%

“cognitive clarity”

Side Effects5%

“Pills are all in great condition”

Advertised Vs Actual Product5%

“As advertised”

Ingredients-Overall4%

“I also appreciate the clean ingredient list”

Nutritional Content3%

“Healthy good thing”

What buyers complain about

Energy Level13%

“No significant energy difference”

Size-Overall9%

“It is horribly large”

Functionality-Overall5%

“Of course that has nothing to do with efficacy”

Value For Money5%

“Too expensive”

Side Effects4%

“Cant say I noticed any effects”

Quality-Overall3%

“Sure, the quality of my work might have dipped a bit,”

Color3%

“Color changed”

Vitamin3%

“I will probably not recommend or re-purchase this vitamin supplement”

Regulates Digestion3%

“Dave Asprey says standard PQQ will turn to rocks in your gut when it hits stomach acid”

Stiffness3%

“However, when Ive skipped a few to test if I need to continue them, I notice a sluggishness”

Top return reasons

Smell67%

Dosage33%

Common questions

Is pqq profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (63/100).
How competitive is the pqq niche?: 18 brands and 36 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in pqq?: Top complaints mined from reviews: Energy Level, Size-Overall, Functionality-Overall. The return rate is 0.0%.
When does demand for pqq peak?: Demand peaks in Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the pqq niche?: Listings span $9.87–$90.55; the average listing price is $31.27 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.

pqq