Powerowl
FailThe top 5 brands take 100% of clicks, so Powerowl is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $83K/yr65K searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 54%top-5 click share · 2 brands · 4 sellers
Flapen Score
Powerowl against its category
The dotted line is the Health & Household average. Past it, Powerowl is stronger. Inside it, weaker.
Market
The Powerowl market on Amazon at a glance
Shoppers on Amazon United States searched for Powerowl 65K times last year and spent an estimated $83K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $83Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- powerowl34K searches a year
02 · Price
A sale here is worth $21.14.
Listings sell for $21.14 on average, from $9.69 to $35.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $21.14 that is $2K to $5K a year per listing.
- Average price
- $21.14inside the $15 to $100 sweet spot
- Price range
- $9.69–$35.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #956 within Household Batteries. It carries 9,130 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #956in Household Batteries
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 9,130per listing
- Listings tracked
- 23
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Powerowl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 rising
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
0%
- Brand 199%
- Brand 21%
- Open — no brand owns it (0%)
Demand
Powerowl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Powerowl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- powerowl34K/yr
- powerowl batteries12K/yr
- powerowl rechargeable batteries12K/yr
- power owl6K/yr
Reviews and returns
What reviews say buyers love and hate about Powerowl
We read the reviews and the return reasons for every product selling here.
“Does not hold a charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Powerowl questions
Answered from the same tracked data.









