Is power one p312 hearing aid batteries profitable to sell on Amazon United States?

The niche generates $163K/yr across 12 tracked products. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the power one p312 hearing aid batteries niche?

6 brands and 53 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in power one p312 hearing aid batteries?

Top complaints mined from reviews: Ease Of Use, Battery Life, Durability. The return rate is 1.2%.

When does demand for power one p312 hearing aid batteries peak?

Demand peaks in Aug–Sep; the busiest month runs 22.5× the quietest.

What does it cost to enter the power one p312 hearing aid batteries niche?

Listings span $11.06–$50.97; the average listing price is $22.63 (sweet spot $15–$100). The average incumbent carries 7,807 reviews — the moat a new listing must climb.

power one p312 hearing aid batteries

Worth a look

Shows searches that convert (19.5% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Conversion

Incredible19.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$22.63

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$11.06–$50.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$163K

$163K/yr · 37K searches

Review moat

Bad7,806.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, power one p312 hearing aid batteries is a $163K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

power one p312 hearing aid batteries market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $136K–$181K; units × avg price
Conversion rate: 19.5%
Avg BSR: #118
Page quality: 0%
Prime: 92%
Sponsored: 50%
Out of stock: 3.9%
Avg brand age: 94 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Power One40%
VARTA34%
Hearing Help Express9%
DURACELL7%
Amazon Basics6%
FCS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 22.5×

Open Trend

Top power one p312 hearing aid batteries search terms

power one p312 hearing aid batteries14K/yr -12.2%14.7% conv.
p312 hearing aid batteries12K/yr -6.2%12.8% conv.
power one 312 hearing aid batteries5K/yr +3.8%11.7% conv.
powerone p312 hearing aid batteries4K/yr -7.5%15.7% conv.
power one2K/yr -11.8%2.0% conv.

All search terms

Top power one p312 hearing aid batteries products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Power One Zinc p312 hearing aid battery 60 pcs pack

VARTA$19.314.2★21,392 rev

Power One Size 312 Hearing Aid Batteries (80 Batteries)

Power One$24.664.1★2,803 rev

PowerOne Hearing Aid Batteries No Mercury Size 312 PR41 (60 Batteries) + Battery Keychain Kit

Power One$19.644.2★2,498 rev

Power One Hearing aid Batteries Size 312 - p312 Battery for Hearing aid Long-Lasting. Mercury-Free 1.45v zinc-air Hearing aid Batteries. (120 Batteries) - Expiration Date June 2028

Hearing Help Express$36.263.8★333 rev

Amazon Basics 60-Pack Hearing Aid Batteries Size 312 1.45 Volt Zinc Air Technology Long-Lasting 4-Year Shelf Life Mercury Free Brown Tab Child-Safe Package

Amazon Basics$16.004.0★30,336 rev

Newest

by launch date

Power One Hearing aid Batteries Size 312 - p312 Battery for Hearing aid Long-Lasting. Mercury-Free 1.45v zinc-air Hearing aid Batteries (180 Batteries) - Expiration Date June 2028

Hearing Help Express$50.9713 rev

1y ago

Power One Hearing aid Batteries Size 312 - p312 Battery for Hearing aid Long-Lasting. Mercury-Free 1.45v zinc-air Hearing aid Batteries. (120 Batteries) - Expiration Date June 2028

Hearing Help Express$36.26333 rev

3y ago

Power One Size 312 Hearing Aid Batteries (80 Batteries)

Power One$24.662,803 rev

7y ago

Amazon Basics 60-Pack Hearing Aid Batteries Size 312 1.45 Volt Zinc Air Technology Long-Lasting 4-Year Shelf Life Mercury Free Brown Tab Child-Safe Package

Amazon Basics$16.0030,336 rev

10y ago

60 Power one Mercury Free Hearing Aid Batteries Size 312

Power One$19.371,182 rev

10y ago

What buyers say about power one p312 hearing aid batteries

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life42%

“The batteries are very good”

Quality-Overall10%

“Good Quality”

Value For Money9%

“Great Value”

Ease Of Use8%

“Easy open”

Advertised Vs Actual Product3%

“Product as advertised”

Durability2%

“They last as expected and are reliable, which is exactly what I need for my hearing aids”

Size-Overall2%

“Perfect fit”

Safety Standards1%

“Child safety”

Efficiency1%

“Work great”

Portability1%

“Used to come on easy to carry”

What buyers complain about

Ease Of Use32%

“Not easy to open”

Battery Life26%

“SHORT BATTERY LIFE”

Durability6%

“not as long lasting”

Quality-Overall6%

“Not as High Quality as Previous Purchases”

Advertised Vs Actual Product4%

“not as advertised”

Value For Money3%

“Waste of money”

Charging3%

“some are so poorly charged the last 10 minutes”

Size-Overall2%

“That is much larger”

Design-Overall2%

“Dumb design”

Functionality-Overall1%

“Some batteries work and others dont”

Top return reasons

Size-Overall30%

Advertised Vs Actual Product24%

Ease Of Use17%

Battery Life9%

Charging4%

Functionality-Overall3%