Is power bars protein bars profitable to sell on Amazon United States?

The niche generates $6.0M/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Launch it (61/100).

How competitive is the power bars protein bars niche?

4 brands and 615 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in power bars protein bars?

Top complaints mined from reviews: Taste-Overall, Hard Feel, Moist/Dry. The return rate is 0.0%.

What does it cost to enter the power bars protein bars niche?

Listings span $6.83–$39.74; the average listing price is $15.67 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.

power bars protein bars

Launch it

A $6.0M/yr market growing +3.7% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$6.0M

$6.0M/yr · 2.2M searches

Conversion

Incredible17.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.67

avg listing price — sweet spot $15–$100

Price range

Great$6.83–$39.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,198.83

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, power bars protein bars is a $6.0M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 61/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

power bars protein bars market data

Units sold / yr: 400K–500K; avg 15,000–20,000/product
Revenue / yr: $6.3M–$7.8M; units × avg price
Conversion rate: 17.5%
Avg BSR: #229
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 125 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

615

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

CLIF Bar73%
CLIF BUILDER'S24%
BARE PERFORMANCE NUTRITION2%
Clif Builders Bar1%

Demand

Weekly Amazon search volume, last 31 weeks — +3.7% search growth over the last 90 days.

Open Trend

Top power bars protein bars search terms

cliff bars916K/yr +6.2%19.0% conv.
clif bars216K/yr +13.5%17.8% conv.
cliff builders protein bars183K/yr +4.7%15.3% conv.
builders protein bars142K/yr +2.9%18.0% conv.
clif163K/yr -23.4%2.5% conv.
cliff152K/yr -23.8%2.6% conv.
clif bar88K/yr +15.8%12.9% conv.
cliff bar69K/yr +15.4%14.4% conv.
clif builders protein bars61K/yr +15.8%15.3% conv.
go bar20K/yr +107.9%8.5% conv.

All search terms

Top power bars protein bars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CLIF BAR - Energy Protein Bars - Crunchy Peanut Butter - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)

CLIF Bar$16.084.8★2,531 rev

CLIF BAR - Energy Protein Bars - Chocolate Chip - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)

CLIF Bar$16.224.7★1,635 rev

CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDER'S$18.104.5★4,235 rev

CLIF BAR - Energy Protein Bars - White Chocolate Macadamia Nut - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)

CLIF Bar$15.924.7★1,530 rev

CLIF BAR - Energy Protein Bars - Variety Pack - 6 Flavors - Made with Organic Oats - Energy Bars - Non-GMO - (16 Pack)

CLIF Bar$21.744.5★471 rev

Newest

by launch date

CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

Clif Builders Bar$19.2434 rev

5mo ago

CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (6 Pack)

CLIF BUILDER'S$11.97109 rev

5mo ago

CLIF BUILDERS Protein Bars - Crispy Almond Salted Caramel - Reduced Sugar - Gluten Free - 16g Protein - No Artificial Sweeteners - 1.97 oz. (6 Pack)

CLIF BUILDER'S$8.84310 rev

1y ago

CLIF BAR - Energy Protein Bars - Variety Pack - 6 Flavors - Made with Organic Oats - Energy Bars - Non-GMO - (16 Pack)

CLIF Bar$21.74471 rev

1y ago

CLIF BUILDERS Protein Bars - 4-Flavor Variety Pack - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Count)

CLIF BUILDER'S$24.09211 rev

1y ago

What buyers say about power bars protein bars

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Delicious bars”

Nutritional Content12%

“Gluten free”

Flavor9%

“Great flavor variety”

Value For Money6%

“Good value for money”

Health Benefits-Overall5%

“Healthy Snack”

Quality-Overall4%

“the quality is consistent”

Size-Overall3%

“convenient size”

Freshness2%

“Fresh and arrived quickly”

Sweetness2%

“Very sweet”

Ease Of Chewing/Swallowing2%

“Easy to eat”

What buyers complain about

Taste-Overall15%

“Not tasty”

Hard Feel7%

“Cookies were hard”

Moist/Dry7%

“A bit dry”

Stale/Rotten/Spoiled5%

“Old product”

Flavor5%

“No flavor”

Size-Overall4%

“Small bars”

Sweetness4%

“Too much sugar”

Value For Money4%

“Overpriced”

Nutritional Content4%

“I wish the protein content was higher”

Texture/Consistency-Overall3%

“Weird texture”

Top return reasons

Flavor19%

Taste-Overall15%

Stale/Rotten/Spoiled11%

Hard Feel9%

Value For Money7%

Advertised Vs Actual Product5%

Nutritional Content4%

Moist/Dry3%

Smell3%

Sweetness3%

Common questions

Is power bars protein bars profitable to sell on Amazon United States?: The niche generates $6.0M/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Launch it (61/100).
How competitive is the power bars protein bars niche?: 4 brands and 615 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in power bars protein bars?: Top complaints mined from reviews: Taste-Overall, Hard Feel, Moist/Dry. The return rate is 0.0%.
What does it cost to enter the power bars protein bars niche?: Listings span $6.83–$39.74; the average listing price is $15.67 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.

power bars protein bars

power bars protein bars market data

Competition & brand share

Demand

Top power bars protein bars search terms

Top power bars protein bars products on Amazon

Top sellers

Newest

Trending

What buyers say about power bars protein bars

What buyers love

What buyers complain about

Top return reasons

Common questions

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