Powder Bleach for Laundry
FailThe top 5 brands take 100% of clicks, so Powder Bleach for Laundry is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $274K/yr112K searches / yr
- 90-day growth
- +9.1%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 71 sellers
Flapen Score
Powder Bleach for Laundry against its category
The dotted line is the Health & Household average. Past it, Powder Bleach for Laundry is stronger. Inside it, weaker.
Market
The Powder Bleach for Laundry market on Amazon at a glance
Shoppers on Amazon United States searched for Powder Bleach for Laundry 112K times last year and spent an estimated $274K. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- +9.1%
- Conversion, latest week
- 12.2%
- Market size, estimated
- $274Ka year
- Peak month
- June1.9× the quietest month
- Top search term
- tide with bleach38K searches a year
02 · Price
A sale here is worth $20.05.
Listings sell for $20.05 on average, from $5.89 to $34.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At $20.05 that is $50K to $60K a year per listing.
- Average price
- $20.05inside the $15 to $100 sweet spot
- Price range
- $5.89–$34.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $50K–$60K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #153 within Laundry. It carries 11,127 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #153in Laundry
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 11,127per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Powder Bleach for Laundry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tide Powder Laundry Detergent with Bleach Original Scent 89 Loads 129 oz
- Price
- $21.84
- Rating
- 4.8/5
- Reviews
- 1,453
- Age
- 1y ago

Tide Plus Bleach Alternative HE Turbo Clean Liquid Laundry Detergent 46fl oz 29 Loads
- Price
- $28.90
- Rating
- 4.6/5
- Reviews
- 1,131
- Age
- 11y ago

Clorox Concentrated Bleach Powder 21.1 oz
- Price
- $16.47
- Rating
- 4.7/5
- Reviews
- 2,357
- Age
- 4y ago

Tide Plus Bleach Alternative Safe on Colors Liquid Laundry Detergent Original Scent 2.72 L (59 Loads)
- Price
- $34.73
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 12y ago

Clorox Control Bleach Packs Regular Laundry Packs 12 Count
- Price
- $5.89
- Rating
- 4.7/5
- Reviews
- 15,629
- Age
- 11y ago
Trending
estimated 90-day click momentum
Clorox Control Bleach Packs Regular Laundry Packs 12 Count
- Price
- $5.89
- Rating
- 4.7/5
- Reviews
- 15,629
- Age
- 11y ago

Tide Plus Bleach Alternative HE Turbo Clean Liquid Laundry Detergent 46fl oz 29 Loads
- Price
- $28.90
- Rating
- 4.6/5
- Reviews
- 1,131
- Age
- 11y ago

Tide Powder Laundry Detergent with Bleach Original Scent 89 Loads 129 oz
- Price
- $21.84
- Rating
- 4.8/5
- Reviews
- 1,453
- Age
- 1y ago

Clorox Concentrated Bleach Powder 21.1 oz
- Price
- $16.47
- Rating
- 4.7/5
- Reviews
- 2,357
- Age
- 4y ago

OxiClean White Revive Laundry Whitener and Stain Remover Powder Alternative to Bleach for Laundry 5 lb
- Price
- $12.44
- Rating
- 4.7/5
- Reviews
- 45,909
- Age
- 12y ago
Newest
by launch date
Tide Powder Laundry Detergent with Bleach Original Scent 89 Loads 129 oz
- Price
- $21.84
- Rating
- 4.8/5
- Reviews
- 1,453
- Age
- 1y ago

Clorox Concentrated Bleach Powder 21.1 oz
- Price
- $16.47
- Rating
- 4.7/5
- Reviews
- 2,357
- Age
- 4y ago

Clorox Control Bleach Packs Regular Laundry Packs 12 Count
- Price
- $5.89
- Rating
- 4.7/5
- Reviews
- 15,629
- Age
- 11y ago

Tide Plus Bleach Alternative HE Turbo Clean Liquid Laundry Detergent 46fl oz 29 Loads
- Price
- $28.90
- Rating
- 4.6/5
- Reviews
- 1,131
- Age
- 11y ago

Tide Plus Bleach Alternative Safe on Colors Liquid Laundry Detergent Original Scent 2.72 L (59 Loads)
- Price
- $34.73
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
71
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Tide76%
- Clorox14%
- Procter & Gamble6%
- OxiClean4%
Demand
Powder Bleach for Laundry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.9×
Search terms
Top Powder Bleach for Laundry search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tide with bleach38K/yr
- tide with bleach powder18K/yr
- tide bleach9K/yr
- powder bleach for laundry7K/yr
- bleach crystals for laundry4K/yr
- tide with bleach laundry detergent6K/yr
- bleach powder laundry5K/yr
- tide powder with bleach4K/yr
- tide bleach powder3K/yr
- tide with bleach alternative4K/yr
Reviews and returns
What reviews say buyers love and hate about Powder Bleach for Laundry
We read the reviews and the return reasons for every product selling here.
“Horrible smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Powder Bleach for Laundry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









