povidone iodine nasal spray
Skip itSoft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.83avg listing price — sweet spot $15–$100
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Price range
Great$10.52–$52.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,610.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 37K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-57.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, povidone iodine nasal spray is a $107K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
povidone iodine nasal spray market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $77K–$103K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 82%
- Out of stock
- 10.0%
- Avg brand age
- 72 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
44
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
4%
- Generic41%
- EPOTHEX25%
- NOVEHA11%
- Betadine10%
- Profi7%
- Nozin2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -57.7% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 7.1×
Top povidone iodine nasal spray search terms
- betadine nasal spray29K/yr
- betadine cold defence nasal spray3K/yr
- betadine cold defense nasal spray4K/yr
- betadine nasal spray cold defense2K/yr
Top povidone iodine nasal spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
for Betadine Defence Nasal Spray 20ml (Packaging May Vary)
Generic$38.124.0★1 rev
for Betadine Cold Defence Nasal Spray 20ml (Packaging May Vary)
Generic$39.134.9★13 rev
EPOTHEX 1% Povidone Iodine Nasal Spray - Powerful Nasal Cleanser & Sinus Protection - Reduce Exposure to Airborne Contaminants - Travel Friendly - 30ml
EPOTHEX$19.964.5★838 rev
NOVEHA Iodine Nasal Spray - Nose Spray for Humans - Cleanses & Refreshes Nasal Passages - with Vitamin D3 & Aloe Vera - Natural Daily Nasal Cleanser - Made in USA - 30mL
NOVEHA$19.614.5★1,360 rev
Profi Nasal Immune Spray Cleansing Gel Layer for Airborne Exposure Up to 8 Hours Drug-Free Nasal Spray for Everyday Use Travel Work & Crowded Spaces (90 Sprays)
Profi$29.234.6★873 rev
Newest
by launch datefor Betadine Defence Nasal Spray 20ml (Packaging May Vary)
Generic$38.121 rev
HONGYUNDA 2pcs Lodine Nasal Spray Daily Nasal Cleanse & Care Mist with Iodine & Fulvic Acid Fine Mist Non-Medicated Nasal Spray for Dry Air Travel & Daily Use
HONGYUNDA$15.9423 rev
Profi Nasal Immune Spray Cleansing Gel Layer for Airborne Exposure Up to 8 Hours Drug-Free Nasal Spray for Everyday Use Travel Work & Crowded Spaces (180 Sprays)
Profi$52.76873 rev
for Betadine Cold Defence Nasal Spray 20ml (Packaging May Vary)
Generic$39.1313 rev
for Betadine Defence Nasal Spray 20ml (Packaging May Vary)
Betadine$36.7529 rev
Trending
90-day click momentumfor Betadine Defence Nasal Spray 20ml (Packaging May Vary)
Generic$38.124.0★
HONGYUNDA 2pcs Lodine Nasal Spray Daily Nasal Cleanse & Care Mist with Iodine & Fulvic Acid Fine Mist Non-Medicated Nasal Spray for Dry Air Travel & Daily Use
HONGYUNDA$15.943.8★
NOVEHA Nasal Spray- 1% Povidone-Iodine Spray with Xylitol Vitamin D3 Aloe-Vera - Nasal Cleanser (3 Pack)
NOVEHA$42.694.5★
Nozin Nasal Sanitizer Antiseptic 12mL Bottle | Kills 99.99% of Germs | 60+ Applications | Trusted by Hospitals | Made in the USA
Nozin$24.944.6★
for Betadine Cold Defence Nasal Spray 20ml (Packaging May Vary)
Generic$39.134.9★
What buyers say about povidone iodine nasal spray
What buyers praise and complain about, mined from review topics.What buyers love
“Clears the sinus”
“Effective, works”
“Excellent product”
“It makes it easy to hold”
“Helped knock my cold and congestion down”
“Good spray”
“Works to prevent illness”
“All natural”
“Helps with coughing too”
“Helped me be able to breathe”
What buyers complain about
“Turned into a sinus infection”
“Does not work as described”
“Allergic”
“It had leaked”
“It doesnt really taste like anything”
“Not worth it”
“Plastic Smell”
“possible Xylitol side effects”
“I developed a cold them cough a few days later”
“not any long lasting”
Top return reasons
Common questions
- Is povidone iodine nasal spray profitable to sell on Amazon United States?
- The niche generates $107K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -57.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the povidone iodine nasal spray niche?
- 9 brands and 44 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in povidone iodine nasal spray?
- Top complaints mined from reviews: Sinus Relief, Functionality-Overall, Allergies. The return rate is 0.0%.
- When does demand for povidone iodine nasal spray peak?
- Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 7.1× the quietest.
- What does it cost to enter the povidone iodine nasal spray niche?
- Listings span $10.52–$52.76; the average listing price is $25.83 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.