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Povidone Iodine Nasal Spray

Fail

Demand is soft, at -57.7% this quarter, so Povidone Iodine Nasal Spray is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$107K/yr37K searches / yr
90-day growth
-57.7%search demand this quarter
Competition
73%top-5 click share · 9 brands · 44 sellers

Flapen Score

Povidone Iodine Nasal Spray against its category

The dotted line is the Health & Household average. Past it, Povidone Iodine Nasal Spray is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Povidone Iodine Nasal Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Povidone Iodine Nasal Spray 37K times last year and spent an estimated $107K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -57.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-57.7%
Conversion, latest week
11.1%
Market size, estimated
$107Ka year
Peak month
January7.1× the quietest month
Top search term
betadine nasal spray29K searches a year

02 · Price

A sale here is worth $25.83.

Listings sell for $25.83 on average, from $10.52 to $52.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.83 that is $3K to $6K a year per listing.

Average price
$25.83inside the $15 to $100 sweet spot
Price range
$10.52–$52.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #190 within Allergy, Sinus & Asthma. It carries 1,610 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
10.0%
Average rank
#190in Allergy, Sinus & Asthma
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,610per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Povidone Iodine Nasal Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

44

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

4%

  • Brand 141%
  • Brand 225%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Povidone Iodine Nasal Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Povidone Iodine Nasal Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • betadine nasal spray29K/yr
  • betadine cold defence nasal spray3K/yr
  • betadine cold defense nasal spray4K/yr
  • betadine nasal spray cold defense2K/yr

Reviews and returns

What reviews say buyers love and hate about Povidone Iodine Nasal Spray

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Sinus Relief”
11%of negative reviews mention “Sinus Relief”
<0.1%of orders come back, a rate Amazon rounds to zero
“Turned into a sinus infection”
A buyer, on “Sinus Relief”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

25 topics

NegativePositive

FAQ

Common Povidone Iodine Nasal Spray questions

Answered from the same tracked data.