Potpourri

Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.9M a year.

Searches, last 12 months

6.0M

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

11.2%

Market size, estimated

$9.9Ma year

Peak month

June3.5× the quietest month

Top search term

poopourri2.1M searches a year

Listings sell for $14.60 on average, from $5.64 to $36.64. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $14.60 that is $219K to $292K a year per listing.

Average price

$14.60under the $15 to $100 sweet spot

Price range

$5.64–$36.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

15,000–20,000

Revenue per listing a year

$219K–$292K

Returns

0.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #75 within Air Fresheners. It carries 22,483 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#75in Air Fresheners

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

22,483per listing

Listings tracked

41

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

48 months