Is potpourri profitable to sell on Amazon United States?

The niche generates $9.9M/yr across 41 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the potpourri niche?

6 brands and 87 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in potpourri?

Top complaints mined from reviews: Smell, Leak-Proof, Spray/Flow. The return rate is 0.3%.

When does demand for potpourri peak?

Demand peaks in Jun; the busiest month runs 3.5× the quietest.

What does it cost to enter the potpourri niche?

Listings span $5.64–$36.64; the average listing price is $14.60 (sweet spot $15–$100). The average incumbent carries 22,483 reviews — the moat a new listing must climb.

potpourri

Worth a look

Shows a $9.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$9.9M

$9.9M/yr · 6.0M searches

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.60

avg listing price — sweet spot $15–$100

Price range

Good$5.64–$36.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad22,483.15

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, potpourri is a $9.9M/yr Amazon United States market (6.0M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun. Verdict: Worth a look — 58/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

potpourri market data

Units sold / yr: 600K–800K; avg 15,000–20,000/product
Revenue / yr: $8.8M–$11.7M; units × avg price
Conversion rate: 11.2%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 3.2%
Avg brand age: 48 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

45%

Top 20: 83%

Open market

Poo-Pourri89%
Clean-n-Fresh5%
Muse Apothecary3%
STREALE1%
Treasue Isle1%
Qingbei Rina1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 3.5×

Open Trend

Top potpourri search terms

poopourri2.1M/yr -22.8%12.8% conv.
poo pourri toilet spray984K/yr +16.6%12.7% conv.
poo pourri435K/yr +38.8%10.4% conv.
poopourri toilet spray331K/yr +36.7%12.4% conv.
potpourri513K/yr -27.5%1.5% conv.
poo326K/yr -0.2%0.2% conv.
toilet spray214K/yr -14.7%4.3% conv.
poop spray214K/yr +8.8%7.1% conv.
potpourri bowl filler117K/yr -11.1%0.5% conv.
before you go toilet spray100K/yr +11.3%8.8% conv.

All search terms

Top potpourri products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Poo-Pourri Before-You-Go Toilet Spray Beach Bum 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size Coconut Orchid Scent

Poo-Pourri$9.364.7★6,626 rev

Poo~Pourri Lavender Vanilla Lavender + Vanilla + Citrus Before-You-Go Toilet Spray 2 Oz

Poo-Pourri$9.224.8★44,686 rev

Poo-Pourri Before-You-Go Toilet Spray Original Citrus 4 Fl Oz Up to 200 Uses Bathroom Odor Deodorizer Plant-Based with Essential Oils for Home or Work Lemon Bergamot and Lemongrass Scent

Poo-Pourri$13.694.7★98,986 rev

Poo-Pourri Before-You-Go Toilet Spray Original Citrus 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size Lemon Bergamot

Poo-Pourri$9.534.7★98,986 rev

Poo-Pourri Before-You-Go Pocket Toilet Spray Travel Essentials 1 Fl Oz Spring Variety 3 Pack Each Up to 50 Uses On-The-Go Bathroom Odor Deodorizer with Essential Oils TSA Approved Size 3 Scents

Poo-Pourri$14.224.7★3,920 rev

Newest

by launch date

Travel Size Toilet Spray 6-Pack Travel Essentials Toiletries Pocket Size Pre-Poo Spray Bathroom Odor Deodorizer Up to 360 Uses 6 Refreshing Scents

STREALE$15.53148 rev

7mo ago

Poo-Pourri Before-You-Go Toilet Spray Pink Citron 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size

Poo-Pourri$10.25323 rev

8mo ago

Clean-n-Fresh Toilet Spray Variety Pack of 3 - Citrus/Lavender/Hibiscus Bathroom & Toilet Odor Elimination Travel Size 1.7 Fl Oz Each Total 5.1 Fl Oz

Clean-n-Fresh$13.43636 rev

1y ago

Poo-Pourri Before-You-Go Toilet Spray Spring 2 Oz Variety Pack Berry & Bright Peaches & Cream and Fir Flush

Poo-Pourri$24.74513 rev

1y ago

Poo-Pourri Before-You-Go Pocket Toilet Spray Travel Essentials 1 Fl Oz Spring Variety 3 Pack Each Up to 50 Uses On-The-Go Bathroom Odor Deodorizer with Essential Oils TSA Approved Size 3 Scents

Poo-Pourri$14.223,920 rev

2y ago

What buyers say about potpourri

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“Fresh scent”

Size-Overall7%

“Convenient Size and Works”

Quality-Overall7%

“Amazing quality”

Advertised Vs Actual Product6%

“As advertised”

Portability5%

“Portable”

Efficiency5%

“Does the job well”

Value For Money4%

“Definitely worth the price”

Ease Of Use3%

“convenient for on the go”

Spray/Flow3%

“Great spray”

Gifting Purpose1%

“Would be a cute gift too”

What buyers complain about

Smell30%

“Bad smell”

Leak-Proof15%

“Sprayer Leaks”

Spray/Flow9%

“DOES NOT SPRAY”

Value For Money5%

“A bit pricey”

Functionality-Overall4%

“it barely works”

Size-Overall2%

“Even though the containers are small”

Durability2%

“the case breaks apart easily”

Product Condition2%

“Item seems used”

Strength2%

“Not to strong”

Quality-Overall1%

“An average quality”

Top return reasons

Leak-Proof32%

Smell29%

Spray/Flow9%

Size-Overall6%

Value For Money5%

Advertised Vs Actual Product4%

Functionality-Overall3%

Product Condition3%

Defective Material/Parts2%

Moist/Dry1%

Common questions

Is potpourri profitable to sell on Amazon United States?: The niche generates $9.9M/yr across 41 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the potpourri niche?: 6 brands and 87 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in potpourri?: Top complaints mined from reviews: Smell, Leak-Proof, Spray/Flow. The return rate is 0.3%.
When does demand for potpourri peak?: Demand peaks in Jun; the busiest month runs 3.5× the quietest.
What does it cost to enter the potpourri niche?: Listings span $5.64–$36.64; the average listing price is $14.60 (sweet spot $15–$100). The average incumbent carries 22,483 reviews — the moat a new listing must climb.