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potassium magnesium supplement

Launch it

A $975K/yr market growing +2.1% this quarter with returns at 0.0% — clears our launch bar.

Market size 77Growth 28Conversion 80Competition 51Returns 100Price range 76Avg price 85Brand share 77Review moat 38Quality gap 28

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.15

avg listing price — sweet spot $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Market size

Great$975K

$975K/yr · 622K searches

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Great$7.59–$38.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,653

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, potassium magnesium supplement is a $975K/yr Amazon United States market (622K searches/yr). The top 5 brands hold 58% of demand. Verdict: Launch it — 62/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

potassium magnesium supplement market data

Units sold / yr
50K–60K
avg 2,000–2,500/product
Revenue / yr
$958K–$1.1M
units × avg price
Conversion rate
8.2%
Avg BSR
#352
Page quality
0%
Prime
100%
Sponsored
81%
Out of stock
10.7%
Avg brand age
59 months
Avg seller age
151 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

482

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

54%

Top 20: 93%

Open market

36%

  • Nutricost17%
  • MD.LIFE15%
  • Santa Cruz Paleo10%
  • Life Extension9%
  • Nobi Nutrition7%
  • Carlyle6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
18K13KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top potassium magnesium supplement search terms

  • potassium magnesium supplement212K/yr
  • magnesium and potassium supplement54K/yr
  • magnesium potassium supplements52K/yr
  • magnesium potassium38K/yr
  • potassium and magnesium supplement28K/yr
  • citrato de magnesio y potasio36K/yr
  • magnesio y potasio37K/yr
  • potasio y magnesio30K/yr
  • potassium magnesium24K/yr
  • santa cruz magnesium14K/yr
All search terms

Top potassium magnesium supplement products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$49K10%$97K15%$146K20%$195K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about potassium magnesium supplement

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality”

Muscle Pain Relief9%

“Amazing for muscle cramps”

Taste-Overall8%

“Tastes great, like real gummies if not better”

Sleep Quality8%

“Helps me sleep”

Vitamin8%

“Fun yum with vitamins”

Magnesium7%

“best tasting Magnesium gummies I've ever Tried”

Value For Money6%

“Great value”

Joint Pain5%

“They helped with my cramping of my leg”

Efficiency4%

“Effective”

Advertised Vs Actual Product3%

“Does as advertised”

What buyers complain about

Taste-Overall18%

“Does not taste good”

Magnesium9%

“This is a RIDICULOUSLY LOW dosage of magnesium”

Calcium5%

“Not a good source of potassium”

Size-Overall4%

“Kinda small”

Vitamin4%

“This batch of vitamin is smelt so bad never been happened before”

Ingredients-Overall3%

“Changes ingredients”

Texture/Consistency-Overall3%

“The texture is off as well”

Dosage3%

“Very tricky you have to take three of them in order to get the dose on the label”

Smell3%

“the odor seems abnormal”

Quality-Overall3%

“felt cheaply manufactured”

Top return reasons

Value For Money18%
Taste-Overall18%
Magnesium18%
Advertised Vs Actual Product9%
Artificial Sweeteners9%
Material Quality9%
Functionality-Overall9%
Vitamin9%

Common questions

Is potassium magnesium supplement profitable to sell on Amazon United States?
The niche generates $975K/yr across 27 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Launch it (62/100).
How competitive is the potassium magnesium supplement niche?
24 brands and 482 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in potassium magnesium supplement?
Top complaints mined from reviews: Taste-Overall, Magnesium, Calcium. The return rate is 0.0%.
When does demand for potassium magnesium supplement peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the potassium magnesium supplement niche?
Listings span $7.59–$38.95; the average listing price is $19.15 (sweet spot $15–$100). The average incumbent carries 2,653 reviews — the moat a new listing must climb.