Postpartum Wipes

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

11.0%

Market size, estimated

$95Ka year

Top search term

perineal cooling pad liners16K searches a year

Listings sell for $10.18 on average, from $7.62 to $14.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $10.18 that is $20K to $25K a year per listing.

Average price

$10.18under the $15 to $100 sweet spot

Price range

$7.62–$14.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

2,000–2,500

Revenue per listing a year

$20K–$25K

Returns

1.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Feminine Care. It carries 23,595 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#14in Feminine Care

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

23,595per listing

Listings tracked

4

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months