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Postpartum Spray

Fail

The top 5 products take 91% of clicks, so Postpartum Spray is a Fail.

Flapen Score
33
33 / 100
Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 49
Market size
$56K/yr84K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
91%top-5 click share · 7 brands · 64 sellers

Flapen Score

Postpartum Spray against its category

The dotted line is the Health & Household average. Past it, Postpartum Spray is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Postpartum Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Postpartum Spray 84K times last year and spent an estimated $56K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
5.0%
Market size, estimated
$56Ka year
Peak month
January7.9× the quietest month
Top search term
postpartum spray35K searches a year

02 · Price

A sale here is worth $13.19.

Listings sell for $13.19 on average, from $7.62 to $24.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $13.19 that is $7K to $10K a year per listing.

Average price
$13.19under the $15 to $100 sweet spot
Price range
$7.62–$24.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Alternative Pain Relief. It carries 20,164 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Alternative Pain Relief
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
20,164per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Postpartum Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

64

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

2%

  • Brand 148%
  • Brand 230%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Postpartum Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Postpartum Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • postpartum spray35K/yr
  • numbing spray postpartum13K/yr
  • postpartum spray pain relief11K/yr
  • lidocaine spray postpartum6K/yr
  • post partum spray7K/yr
  • postpartum numbing spray6K/yr
  • cooling spray postpartum5K/yr

Reviews and returns

What reviews say buyers love and hate about Postpartum Spray

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't work well for me”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Postpartum Spray questions

Answered from the same tracked data.