Postpartum Pads

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

7.7%

Market size, estimated

$1.2Ma year

Peak month

January1.3× the quietest month

Top search term

postpartum pads526K searches a year

Listings sell for $14.43 on average, from $5.05 to $27.68. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $14.43 that is $87K to $115K a year per listing.

Average price

$14.43under the $15 to $100 sweet spot

Price range

$5.05–$27.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

$87K–$115K

Returns

1.8%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #53 within Feminine Care. It carries 10,684 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#53in Feminine Care

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

10,684per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

56 months