Postpartum Essentials Kit

Shoppers searched for this 627K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $492K a year.

Searches, last 12 months

627K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

1.7%

Market size, estimated

$492Ka year

Peak month

January1.9× the quietest month

Top search term

postpartum kit208K searches a year

Listings sell for $46.44 on average, from $9.48 to $171.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $46.44 that is $23K to $35K a year per listing.

Average price

$46.44inside the $15 to $100 sweet spot

Price range

$9.48–$171.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$23K–$35K

Returns

3.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #55 within Feminine Care. It carries 2,667 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#55in Feminine Care

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

2,667per listing

Listings tracked

20

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months