Postpartum Essentials

Shoppers searched for this 12.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.7M a year.

Searches, last 12 months

12.4M

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

1.8%

Market size, estimated

$5.7Ma year

Peak month

January1.4× the quietest month

Top search term

postpartum essentials5.1M searches a year

Listings sell for $25.76 on average, from $5.91 to $171.07. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $25.76 that is $206K to $258K a year per listing.

Average price

$25.76inside the $15 to $100 sweet spot

Price range

$5.91–$171.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

$206K–$258K

Returns

1.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #44 within Feminine Care. It carries 17,100 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#44in Feminine Care

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

17,100per listing

Listings tracked

25

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months