Postnatal Vitamins for Breastfeeding Moms

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+3.4%

Conversion, latest week

8.6%

Market size, estimated

$2.9Ma year

Peak month

January1.2× the quietest month

Top search term

postnatal vitamins294K searches a year

Listings sell for $33.00 on average, from $19.89 to $56.28. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $33.00 that is $132K to $165K a year per listing.

Average price

$33.00inside the $15 to $100 sweet spot

Price range

$19.89–$56.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$132K–$165K

Returns

0.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #222 within Essential Fatty Acids. It carries 2,361 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#222in Essential Fatty Acids

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,361per listing

Listings tracked

16

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months