- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $419K/yr140K searches / yr
- 90-day growth
- -41.5%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 6 sellers
Flapen Score
Postbiotics against its category
The dotted line is the Health & Household average. Past it, Postbiotics is stronger. Inside it, weaker.
Market
The Postbiotics market on Amazon at a glance
Shoppers on Amazon United States searched for Postbiotics 140K times last year and spent an estimated $419K. All 4 brands take every click. Demand peaks in Jan–Aug–Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $419K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- -41.5%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $419Ka year
- Peak month
- August4.6× the quietest month
- Top search term
- bio complete 382K searches a year
02 · Price
A sale here is worth $58.49.
Listings sell for $58.49 on average, from $20.60 to $157.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At $58.49 that is $73K to $88K a year per listing.
- Average price
- $58.49inside the $15 to $100 sweet spot
- Price range
- $20.60–$157.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $73K–$88K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Digestive Supplements. It carries 2,415 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #115in Digestive Supplements
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 2,415per listing
- Listings tracked
- 5
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Postbiotics products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 186%
- Brand 26%
- Brand 35%
- Brand 44%
- Open — no brand owns it (0%)
Demand
Postbiotics search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Oct · busiest ÷ quietest = 4.6×
Search terms
Top Postbiotics search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bio complete 382K/yr
- gundry bio complete 314K/yr
- bio complete 3 reviews13K/yr
- bio-complete 36K/yr
- bio complete6K/yr
- biocomplete36K/yr
- biocomplete 35K/yr
- biocomplete2K/yr
- bio 3 gundry462/yr
- bio 3 complete714/yr
Reviews and returns
What reviews say buyers love and hate about Postbiotics
We read the reviews and the return reasons for every product selling here.
“making your digestive issues worse”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Postbiotics questions
Answered from the same tracked data.









