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Postbiotics

Fail

The top 5 products take 100% of clicks, so Postbiotics is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$419K/yr140K searches / yr
90-day growth
-41.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Postbiotics against its category

The dotted line is the Health & Household average. Past it, Postbiotics is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Postbiotics market on Amazon at a glance

Shoppers on Amazon United States searched for Postbiotics 140K times last year and spent an estimated $419K. All 4 brands take every click. Demand peaks in Jan–Aug–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $419K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-41.5%
Conversion, latest week
5.1%
Market size, estimated
$419Ka year
Peak month
August4.6× the quietest month
Top search term
bio complete 382K searches a year

02 · Price

A sale here is worth $58.49.

Listings sell for $58.49 on average, from $20.60 to $157.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At $58.49 that is $73K to $88K a year per listing.

Average price
$58.49inside the $15 to $100 sweet spot
Price range
$20.60–$157.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,250–1,500
Revenue per listing a year
$73K–$88K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Digestive Supplements. It carries 2,415 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#115in Digestive Supplements
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,415per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Postbiotics products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Postbiotics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Aug, Oct · busiest ÷ quietest = 4.6×

Search terms

Top Postbiotics search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bio complete 382K/yr
  • gundry bio complete 314K/yr
  • bio complete 3 reviews13K/yr
  • bio-complete 36K/yr
  • bio complete6K/yr
  • biocomplete36K/yr
  • biocomplete 35K/yr
  • biocomplete2K/yr
  • bio 3 gundry462/yr
  • bio 3 complete714/yr

Reviews and returns

What reviews say buyers love and hate about Postbiotics

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Regulates Digestion”
12%of negative reviews mention “Regulates Digestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“making your digestive issues worse”
A buyer, on “Regulates Digestion”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Postbiotics questions

Answered from the same tracked data.