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Post Partum Undies Disposable

Fail

The average product has 31,097 reviews to catch up to, so Post Partum Undies Disposable is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$45K/yr32K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
57%top-5 click share · 8 brands · 91 sellers

Flapen Score

Post Partum Undies Disposable against its category

The dotted line is the Health & Household average. Past it, Post Partum Undies Disposable is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Post Partum Undies Disposable market on Amazon at a glance

Shoppers on Amazon United States searched for Post Partum Undies Disposable 32K times last year and spent an estimated $45K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
4.1%
Market size, estimated
$45Ka year
Peak month
January21.1× the quietest month
Top search term
hsa diapers12K searches a year

02 · Price

A sale here is worth $34.16.

Listings sell for $34.16 on average, from $10.57 to $59.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $34.16 that is $0 to $3K a year per listing.

Average price
$34.16inside the $15 to $100 sweet spot
Price range
$10.57–$59.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #28 within Incontinence & Ostomy. It carries 31,097 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#28in Incontinence & Ostomy
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
31,097per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Post Partum Undies Disposable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

91

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

2%

  • Brand 167%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 2%)

Demand

Post Partum Undies Disposable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 21.1×

Search terms

Top Post Partum Undies Disposable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hsa diapers12K/yr
  • diapers fsa eligible7K/yr
  • fsa eligible diapers5K/yr
  • diapers hsa eligible4K/yr
  • diapers hsa3K/yr

Reviews and returns

What reviews say buyers love and hate about Post Partum Undies Disposable

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Leak-Proof”
15%of negative reviews mention “Leak-Proof”
0.8%of orders come back
“Springs leaks”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Post Partum Undies Disposable questions

Answered from the same tracked data.