portion cups
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Growth
Good+40.0%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.67avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.92–$20.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,399.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 75K searches
According to Flapen's Amazon United States niche tracking, portion cups is a $75K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
portion cups market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $70K–$93K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 2.9%
- Avg brand age
- 38 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
17
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
21%
- Amazon Basics36%
- Lamosi14%
- AOZITA9%
- YEEHAW8%
- Tiaiidi7%
- Freshware6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.2×
Top portion cups search terms
- small plastic cups with lids56K/yr
- small disposable cups with lids13K/yr
- small plastic cup with lid4K/yr
- jelly cups with lids2K/yr
Top portion cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Disposable Plastic To-Go Cups and Lids Mini 2oz 50 Count BPA Free for Condiment Salad Dressing Sauces Jello Shots
Amazon Basics$3.924.8★5,488 rev
AOZITA [50 Sets 9 oz Clear Plastic Cups With Flat Lids No Hole Disposable Cups With Lids for Ice Cream Pudding Cake Snacks Smoothie Milkshake Cold Drinks
AOZITA$14.054.7★1,658 rev
Lamosi 9 oz Clear Plastic Cups with Lids 50 Pack Clear Disposable Cups with Flat Lids No Hole for Fruit Snack Pudding Cold To Go Drinks or Milkshakes
Lamosi$13.664.7★225 rev
Tiaiidi 50 Pack Clear Cups with Lids 6 oz Plastic Disposable Cups with Flat Lids(No Hole) Crystal PET Dessert Party Cups for Smoothys Ice Cream Fruits Snack Cold Drinks
Tiaiidi$11.234.4★444 rev
YEEHAW 9 oz 50 Pack Clear Plastic Cups with Flat Lids Disposable Cups With Straw Slot Lids for Cold Drinks
YEEHAW$9.554.5★1,023 rev
Newest
by launch date
Clawsoff 50 Pack 9 oz Plastic Cups with Flat Lids Clear Parfait Cups No Hole Disposable Dessert Cup Putting Cup for Cold Drink Ice Cream Fruit Salad
Clawsoff$12.9479 rev
Lamosi 9 oz Clear Plastic Cups with Lids 50 Pack Clear Disposable Cups with Flat Lids No Hole for Fruit Snack Pudding Cold To Go Drinks or Milkshakes
Lamosi$13.66225 rev
YEEHAW 100 Sets - 2 oz Jello Shot Cups with Lids Portion Cups Clear Disposable Plastic Jello Shot Cups for Meal Prep Salad Dressing Souffl Portion Containers
YEEHAW$6.72717 rev
Ziliny 50 Sets 12 oz Clear Plastic Cups with Lids and Straws Disposable Iced Coffee Cups Drinking PET for Cold Drinks Juice Smoothie Coffee Shops Party Wedding Christmas Valentines Day
Ziliny$20.45330 rev
YEEHAW 9 oz 50 Pack Clear Plastic Cups with Flat Lids Disposable Cups With Straw Slot Lids for Cold Drinks
YEEHAW$9.551,023 rev
Trending
90-day click momentumClawsoff 50 Pack 9 oz Plastic Cups with Flat Lids Clear Parfait Cups No Hole Disposable Dessert Cup Putting Cup for Cold Drink Ice Cream Fruit Salad
Clawsoff$12.944.8★
![Freshware Plastic Portion Cups with Lids [4-Ounce 100 Sets] - Souffle Sampling Sauce Snack Dressing Jello Shot Cups Plastic Containers BPA Free](https://m.media-amazon.com/images/I/410BabuLhVL.jpg)
Freshware Plastic Portion Cups with Lids [4-Ounce 100 Sets] - Souffle Sampling Sauce Snack Dressing Jello Shot Cups Plastic Containers BPA Free
Freshware$12.014.7★
Lamosi 9 oz Clear Plastic Cups with Lids 50 Pack Clear Disposable Cups with Flat Lids No Hole for Fruit Snack Pudding Cold To Go Drinks or Milkshakes
Lamosi$13.664.7★
![[5.5 OZ 50 Sets] EDI Clear Disposable Plastic Portion Cups with Leakproof Lids | Jello Shot/Souffle Cups| Condiment and Dipping Sauce Cups | BPA Free | Recyclable](https://m.media-amazon.com/images/I/41yZLMSGEKL.jpg)
[5.5 OZ 50 Sets] EDI Clear Disposable Plastic Portion Cups with Leakproof Lids | Jello Shot/Souffle Cups| Condiment and Dipping Sauce Cups | BPA Free | Recyclable
EDI$9.954.8★
Tiaiidi 50 Pack Clear Cups with Lids 6 oz Plastic Disposable Cups with Flat Lids(No Hole) Crystal PET Dessert Party Cups for Smoothys Ice Cream Fruits Snack Cold Drinks
Tiaiidi$11.234.4★
What buyers say about portion cups
What buyers praise and complain about, mined from review topics.What buyers love
“Love the size”
“Good quality, very easy to take on the go”
“Decent price”
“As described”
“easy to put on”
“Sturdy enough”
“Does not leak”
“Durability is excellent so far, bends easily and is practical”
“Effective product”
“They stack neatly for storage and are convenient for events, bake sales, catering, or meal prep”
What buyers complain about
“Wrong size”
“Poor quality control”
“Lids are flimsy”
“Very hard to get apart”
“False advertising”
“spilling all over”
“Not worth it”
“that wasnt great for storage or transport”
“a bit thicker than I expected”
“A lot of waste”
Top return reasons
Common questions
- Is portion cups profitable to sell on Amazon United States?
- The niche generates $75K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +40.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the portion cups niche?
- 12 brands and 17 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in portion cups?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.7%.
- When does demand for portion cups peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the portion cups niche?
- Listings span $3.92–$20.45; the average listing price is $11.67 (sweet spot $15–$100). The average incumbent carries 3,399 reviews — the moat a new listing must climb.