Skip to content

Portable Pill Cutter

Fail

Demand is soft, at -58.6% this quarter, so Portable Pill Cutter is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$145K/yr184K searches / yr
90-day growth
-58.6%search demand this quarter
Competition
56%top-5 click share · 16 brands · 28 sellers

Flapen Score

Portable Pill Cutter against its category

The dotted line is the Health & Household average. Past it, Portable Pill Cutter is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Pill Cutter market on Amazon at a glance

Shoppers on Amazon United States searched for Portable Pill Cutter 184K times last year and spent an estimated $145K. The top 5 brands take 69% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -58.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-58.6%
Conversion, latest week
6.6%
Market size, estimated
$145Ka year
Top search term
adjustable pill cutter41K searches a year

02 · Price

A sale here is worth $11.97.

Listings sell for $11.97 on average, from $4.59 to $22.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.97 that is $3K to $6K a year per listing.

Average price
$11.97under the $15 to $100 sweet spot
Price range
$4.59–$22.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #42 within Medication Aids. It carries 4,064 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#42in Medication Aids
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
4,064per listing
Listings tracked
22

04 · Newcomers

6 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Portable Pill Cutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

28

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

24%

  • Brand 126%
  • Brand 217%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Portable Pill Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.3× · 11 of 12 months tracked

Search terms

Top Portable Pill Cutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adjustable pill cutter41K/yr
  • portable pill cutter44K/yr
  • multiple pill cutter11K/yr
  • multi pill cutter11K/yr
  • echu pill cutter16K/yr
  • e chu pill cutter13K/yr
  • multiple pill splitter5K/yr
  • adjustable pill cutter splitter11K/yr
  • e-chu adjustable pill cutter8K/yr
  • multifunctional pill cutter3K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Pill Cutter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Dosage”
23%of negative reviews mention “Dosage”
1.3%of orders come back
“It would break them diagonally making it very difficult to figure out proper dosage”
A buyer, on “Dosage”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Portable Pill Cutter questions

Answered from the same tracked data.