Poo

Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.2M a year.

Searches, last 12 months

6.0M

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

12.3%

Market size, estimated

$11.2Ma year

Peak month

December1.8× the quietest month

Top search term

poopourri2.1M searches a year

Listings sell for $15.10 on average, from $5.64 to $36.64. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $15.10 that is $227K to $302K a year per listing.

Average price

$15.10inside the $15 to $100 sweet spot

Price range

$5.64–$36.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

15,000–20,000

Revenue per listing a year

$227K–$302K

Returns

0.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #75 within Air Fresheners. It carries 22,027 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#75in Air Fresheners

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

22,027per listing

Listings tracked

42

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

53 months