Is poo profitable to sell on Amazon United States?

The niche generates $11.2M/yr across 42 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the poo niche?

6 brands and 87 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in poo?

Top complaints mined from reviews: Smell, Leak-Proof, Functionality-Overall. The return rate is 0.3%.

When does demand for poo peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the poo niche?

Listings span $5.64–$36.64; the average listing price is $15.10 (sweet spot $15–$100). The average incumbent carries 22,027 reviews — the moat a new listing must climb.

poo

Worth a look

Shows a $11.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$11.2M

$11.2M/yr · 6.0M searches

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.10

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.64–$36.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad22,027.12

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, poo is a $11.2M/yr Amazon United States market (6.0M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

poo market data

Units sold / yr: 600K–800K; avg 15,000–20,000/product
Revenue / yr: $9.1M–$12.1M; units × avg price
Conversion rate: 12.3%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 2.9%
Avg brand age: 53 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

Poo-Pourri83%
POOPH7%
Clean-n-Fresh5%
Muse Apothecary3%
STREALE1%
Treasue Isle1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top poo search terms

poopourri2.1M/yr -22.8%12.7% conv.
poo pourri toilet spray984K/yr +16.6%12.6% conv.
poo pourri435K/yr +38.8%10.4% conv.
poopourri toilet spray331K/yr +36.7%12.3% conv.
poo326K/yr -0.2%0.2% conv.
toilet spray214K/yr -14.7%4.2% conv.
poop spray214K/yr +8.8%7.1% conv.
pooph odor eliminator292K/yr -26.5%13.0% conv.
poof odor eliminator160K/yr -4.4%15.5% conv.
poof145K/yr -4.2%4.6% conv.

All search terms

Top poo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Poo-Pourri Before-You-Go Toilet Spray Beach Bum 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size Coconut Orchid Scent

Poo-Pourri$9.364.7★6,626 rev

Poo-Pourri Before-You-Go Toilet Spray Original Citrus 4 Fl Oz Up to 200 Uses Bathroom Odor Deodorizer Plant-Based with Essential Oils for Home or Work Lemon Bergamot and Lemongrass Scent

Poo-Pourri$13.694.7★98,986 rev

Poo~Pourri Lavender Vanilla Lavender + Vanilla + Citrus Before-You-Go Toilet Spray 2 Oz

Poo-Pourri$9.224.8★44,686 rev

Poo-Pourri Before-You-Go Toilet Spray Original Citrus 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size Lemon Bergamot

Poo-Pourri$9.534.7★98,986 rev

Poo-Pourri Before-You-Go Pocket Toilet Spray Travel Essentials 1 Fl Oz Spring Variety 3 Pack Each Up to 50 Uses On-The-Go Bathroom Odor Deodorizer with Essential Oils TSA Approved Size 3 Scents

Poo-Pourri$14.224.7★3,920 rev

Newest

by launch date

Pooph Pet Odor Eliminator 32oz - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Natures Puppy Fresh Clean Furniture Potty

POOPH$22.093,808 rev

6mo ago

Pooph Pet Odor Eliminator 16oz Spray - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Fresh Clean Furniture Potty

POOPH$12.923,808 rev

6mo ago

Travel Size Toilet Spray 6-Pack Travel Essentials Toiletries Pocket Size Pre-Poo Spray Bathroom Odor Deodorizer Up to 360 Uses 6 Refreshing Scents

STREALE$15.53148 rev

7mo ago

Poo-Pourri Before-You-Go Toilet Spray Pink Citron 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size

Poo-Pourri$10.25323 rev

8mo ago

POOPH Plus Maximum Strength Pet Odor Eliminator Spray 32 oz for Dogs & Cats Heavy Duty Urine Poop & Pee Odor Remover for Carpet Furniture Litter Box & Hard Floors Unscented

POOPH$25.173,808 rev

9mo ago

What buyers say about poo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell43%

“Fresh scent”

Quality-Overall9%

“Great product from great seller”

Advertised Vs Actual Product9%

“As advertised”

Size-Overall5%

“Fits well”

Efficiency4%

“Does the job very well”

Value For Money4%

“Definitely worth the price”

Portability4%

“Portable”

Spray/Flow3%

“Great spray”

Ease Of Use3%

“Nice and handy”

Strength1%

“Very strong”

What buyers complain about

Smell36%

“Awful Odor”

Leak-Proof11%

“Sprayer Leaks”

Functionality-Overall9%

“it barely works”

Spray/Flow7%

“DOES NOT SPRAY”

Value For Money6%

“I thought it was expensive”

Durability2%

“Pump broke after three uses”

Advertised Vs Actual Product2%

“False Advertising”

Size-Overall2%

“Even though the containers are small”

Quality-Overall1%

“Lower in quality not like it used to be”

Product Condition1%

“Item seems used”

Top return reasons

Smell31%

Leak-Proof30%

Spray/Flow8%

Size-Overall6%

Value For Money5%

Advertised Vs Actual Product5%

Functionality-Overall4%

Product Condition3%

Defective Material/Parts2%

Moist/Dry1%

Common questions

Is poo profitable to sell on Amazon United States?: The niche generates $11.2M/yr across 42 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the poo niche?: 6 brands and 87 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in poo?: Top complaints mined from reviews: Smell, Leak-Proof, Functionality-Overall. The return rate is 0.3%.
When does demand for poo peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the poo niche?: Listings span $5.64–$36.64; the average listing price is $15.10 (sweet spot $15–$100). The average incumbent carries 22,027 reviews — the moat a new listing must climb.

poo