Is pom toilet paper profitable to sell on Amazon United States?

The niche generates $491K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (47/100).

How competitive is the pom toilet paper niche?

7 brands and 182 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in pom toilet paper?

Top complaints mined from reviews: Hard Feel, Quality-Overall, Size-Overall. The return rate is 0.1%.

When does demand for pom toilet paper peak?

Demand peaks in Oct; the busiest month runs 2.3× the quietest.

What does it cost to enter the pom toilet paper niche?

Listings span $4.21–$78.82; the average listing price is $34.19 (sweet spot $15–$100). The average incumbent carries 66,760 reviews — the moat a new listing must climb.

pom toilet paper

Skip it

A deep review moat (66,760 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$34.19

avg listing price — sweet spot $15–$100

Price range

Great$4.21–$78.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$491K

$491K/yr · 95K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Review moat

Bad66,759.5

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, pom toilet paper is a $491K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

pom toilet paper market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $427K–$513K; units × avg price
Conversion rate: 15.1%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 88 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

182

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Angel Soft58%
Georgia-Pacific20%
Scott Professional7%
Amazon Basics5%
Scott4%
Genuine Joe3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -22.7% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.3×

Open Trend

Top pom toilet paper search terms

angel soft toilet paper bulk41K/yr -38.1%13.8% conv.
case of toilet paper22K/yr +2.6%4.7% conv.
single roll toilet paper9K/yr -5.8%3.5% conv.
angel soft toilet paper 36 mega rolls4K/yr +21.6%8.8% conv.
toilet paper angel soft bulk7K/yr -27.8%18.3% conv.
bulk toliet paper2K/yr +11.7%11.4% conv.
angel soft toilet paper 48 mega rolls6K/yr -67.6%14.1% conv.
48 rolls toilet paper2K/yr +29.7%5.1% conv.
angelsoft 48 mega rolls1K/yr +12.7%16.3% conv.
angel soft toilet tissue 48 mega rolls114/yr +37.5%0.0% conv.

All search terms

Top pom toilet paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Angel Soft Toilet Paper 48 Mega Rolls = 192 Regular Rolls Soft and Strong Toilet Tissue

Angel Soft$32.844.8★104,295 rev

Angel Soft Professional Series by Georgia-Pacific PRO 2-Ply Embossed Toilet Paper White Individually Wrapped 450 Sheets Per Roll 80 Toilet Tissue Rolls Per Case 16880

Georgia-Pacific$78.824.6★19,635 rev

Angel Soft Toilet Paper 18 Mega Rolls = 72 Regular Rolls Soft and Strong Toilet Tissue

Angel Soft$12.484.8★104,295 rev

Scott Professional 100% Recycled Fiber Standard Roll Bulk Toilet Paper (13217) 2-Ply Elevated Design White Individually Wrapped (80 Rolls of 473 Sheets 37 840 Sheet Total)

Scott Professional$53.824.6★37,615 rev

Amazon Basics 2-Ply Soft Toilet Paper 30 Rolls (5 Packs of 6) 350 Sheets per Roll Septic Safe Equivalent to 185 Regular Rolls

Amazon Basics$23.494.4★100,509 rev

Newest

by launch date

Angel Soft Toilet Paper 18 Mega Rolls = 72 Regular Rolls Soft and Strong Toilet Tissue

Angel Soft$12.48104,295 rev

10mo ago

Scott ComfortPlus Toilet Paper 48 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue

Scott$20.42143,774 rev

1y ago

Scott Professional 100% Recycled Fiber Standard Roll Bulk Toilet Paper (13217) 2-Ply Elevated Design White Individually Wrapped (80 Rolls of 473 Sheets 37 840 Sheet Total)

Scott Professional$53.8237,615 rev

2y ago

Angel Soft Toilet Paper 24 Super Mega Rolls = 144 Regular Rolls Soft and Strong Toilet Tissue

Angel Soft$26.26104,295 rev

3y ago

Angel Soft Toilet Paper with Fresh Lavender Scented Tube 48 Mega Rolls = 192 Regular Rolls Soft and Strong Toilet Tissue

Angel Soft$35.2432,293 rev

4y ago

What buyers say about pom toilet paper

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money30%

“Very affordable”

Quality-Overall19%

“The quality has been reliable”

Soft Feel15%

“Soft as described”

Durability5%

“Sturdy and durable”

Advertised Vs Actual Product4%

“As described”

Thickness3%

“Perfect thickness”

Absorbency2%

“Very absorbent”

Ease Of Cleaning2%

“Cleans well”

Ease Of Use2%

“Makes life easy”

Comfort-Overall2%

“comfortable to use”

What buyers complain about

Hard Feel16%

“Not Soft at all”

Quality-Overall14%

“Quality control problems”

Size-Overall13%

“Too large”

Thickness11%

“Not as thick as advertised”

Value For Money7%

“Too expensive”

Smell3%

“Smells awful”

Advertised Vs Actual Product3%

“FALSE ADVERTISEMENT”

Durability2%

“Breaks up easily”

Allergies2%

“really irritating to the skin”

Soft Feel2%

“Not as soft”

Top return reasons

Smell19%

Size-Overall17%

Advertised Vs Actual Product16%

Quality-Overall8%