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Polished Stones

Fail

Shoppers spend an estimated $35K a year here, so Polished Stones is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$35K/yr102K searches / yr
90-day growth
+17.6%search demand this quarter
Competition
87%top-5 click share · 6 brands · 7 sellers

Flapen Score

Polished Stones against its category

The dotted line is the Health & Household average. Past it, Polished Stones is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polished Stones market on Amazon at a glance

Shoppers on Amazon United States searched for Polished Stones 102K times last year and spent an estimated $35K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+17.6%
Conversion, latest week
2.0%
Market size, estimated
$35Ka year
Peak month
December1.5× the quietest month
Top search term
tumbled stones27K searches a year

02 · Price

A sale here is worth $17.01.

Listings sell for $17.01 on average, from $10.64 to $23.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.01 that is $2K to $4K a year per listing.

Average price
$17.01inside the $15 to $100 sweet spot
Price range
$10.64–$23.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #113 within Healing Crystals. It carries 721 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#113in Healing Crystals
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
721per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Polished Stones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

7

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Polished Stones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Polished Stones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tumbled stones27K/yr
  • colored stones11K/yr
  • colorful stones6K/yr
  • tumbled rocks8K/yr
  • tumbled stones bulk7K/yr
  • kalifano8K/yr
  • polished stones bulk6K/yr
  • tumbled crystals9K/yr
  • polished gemstones6K/yr
  • kalifano crystals7K/yr

Reviews and returns

What reviews say buyers love and hate about Polished Stones

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
54%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Small in size”
A buyer, on “Size-Overall”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Polished Stones questions

Answered from the same tracked data.