Is poligrip power max 12 hr hold profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 12 tracked products. 90-day search growth is +25.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the poligrip power max 12 hr hold niche?

4 brands and 110 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in poligrip power max 12 hr hold?

Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 0.4%.

When does demand for poligrip power max 12 hr hold peak?

Demand peaks in Jun–Jul; the busiest month runs 13.6× the quietest.

What does it cost to enter the poligrip power max 12 hr hold niche?

Listings span $6.02–$24.76; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 5,977 reviews — the moat a new listing must climb.

poligrip power max 12 hr hold

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.7M

$1.7M/yr · 764K searches

Avg price

Good$14.35

avg listing price — sweet spot $15–$100

Growth

Good+25.6%

90-day search growth — must beat 0% to launch

Price range

Good$6.02–$24.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,977.08

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, poligrip power max 12 hr hold is a $1.7M/yr Amazon United States market (764K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

poligrip power max 12 hr hold market data

Units sold / yr: 125K–150K; avg 10,000–12,500/product
Revenue / yr: $1.8M–$2.2M; units × avg price
Conversion rate: 15.1%
Avg BSR: #26
Page quality: 0%
Prime: 92%
Sponsored: 75%
Out of stock: 9.6%
Avg brand age: 66 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Super Poligrip66%
Super Poli-Grip19%
Poligrip14%
Fixodent2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +25.6% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 13.6×

Open Trend

Top poligrip power max 12 hr hold search terms

poligrip215K/yr +24.4%13.6% conv.
poligrip super denture adhesive184K/yr +25.2%14.8% conv.
poligrip denture adhesive91K/yr +6.1%13.0% conv.
polygrip53K/yr +25.7%16.0% conv.
polident denture adhesive57K/yr +10.1%10.7% conv.
poligrip power max37K/yr +57.2%10.6% conv.
poligrip power max 12 hr hold25K/yr +60.5%10.4% conv.
poly grip denture adhesive23K/yr +15.3%13.5% conv.
super poligrip14K/yr +42.1%6.2% conv.
super poligrip denture adhesive cream8K/yr +271.9%8.7% conv.

All search terms

Top poligrip power max 12 hr hold products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Poligrip Power Max Power Hold plus Seal Denture Adhesive Cream Denture Cream for Secure Hold and Food Seal Flavor Free - 2.2 oz

Super Poligrip$6.024.4★8,329 rev

Poligrip Free Denture Adhesive Cream Strong All Day Hold Food Seal Comfort Clinically Proven Flavor Free Zinc Free 2.4 Oz 4 Count

Super Poligrip$17.014.6★18,080 rev

Poligrip Power Max Ultimate All-in-1 Denture Adhesive Cream Zinc Free 2.2 oz (4 Pack)

Super Poli-Grip$24.764.5★1,642 rev

Super Poligrip Original Denture Adhesive Cream Zinc Free Denture Cream for Dentures - 2.4 Ounces (Pack of 4)

Super Poligrip$17.314.7★5,134 rev

Super Poligrip Extra Care Denture Adhesive Cream Zinc Free Denture Cream - 2.2 Ounce (Pack of 4)

Super Poligrip$17.954.7★3,059 rev

Newest

by launch date

Poligrip Power Max Ultimate All-in-1 Denture Adhesive Cream Zinc Free 2.2 oz (4 Pack)

Super Poli-Grip$24.761,642 rev

1y ago

Poligrip Denture Adhesive Power Max Hold Plus Comfort Denture Adhesive Cream 2.2 Ounces (Pack of 4)

Poligrip$14.83724 rev

2y ago

Poligrip Power Max Power Hold plus Seal Denture Adhesive Cream Denture Cream for Secure Hold and Food Seal Flavor Free - 2.2 oz

Super Poligrip$6.028,329 rev

4y ago

Super Poligrip Original Denture Adhesive Cream Zinc Free Denture Cream for Dentures - 2.4 Ounces (Pack of 4)

Super Poligrip$17.315,134 rev

5y ago

Super Poligrip Extra Care Denture Adhesive Cream Zinc Free Denture Cream - 2.2 Ounce (Pack of 4)

Super Poligrip$17.953,059 rev

5y ago

What buyers say about poligrip power max 12 hr hold

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness19%

“Best adhesion yet”

Quality-Overall18%

“Excellent Product”

Value For Money15%

“Great deal”

Efficiency11%

“effective”

Durability9%

“Very durable”

Advertised Vs Actual Product7%

“As described”

Ease Of Use5%

“EASY TO USE”

Size-Overall3%

“the fit good”

Color2%

“I'll stick to the other name brand whose product color is natural”

Ease Of Application1%

“Best Application”

What buyers complain about

Adhesion/Stickiness16%

“Poor adhesive”

Functionality-Overall14%

“It's not effective in my opinion”

Durability12%

“doesn't last”

Strength10%

“Not as strong as I expected”

Value For Money9%

“Waste of money”

Quality-Overall6%

“Poor Quality”

Advertised Vs Actual Product5%

“Does not work as advertised”

Ease Of Use4%

“Hard to use”

Grip4%

“12hr hold is non-existent, in fact, it's worse than it ever has been”

Size-Overall3%

“The size getting smaller”

Top return reasons

Adhesion/Stickiness39%

Functionality-Overall14%

Advertised Vs Actual Product13%

Value For Money6%

Defective Material/Parts5%

Size-Overall5%

Durability3%

Strength2%

Product Condition2%

Leak-Proof1%

Common questions

Is poligrip power max 12 hr hold profitable to sell on Amazon United States?: The niche generates $1.7M/yr across 12 tracked products. 90-day search growth is +25.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the poligrip power max 12 hr hold niche?: 4 brands and 110 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in poligrip power max 12 hr hold?: Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 0.4%.
When does demand for poligrip power max 12 hr hold peak?: Demand peaks in Jun–Jul; the busiest month runs 13.6× the quietest.
What does it cost to enter the poligrip power max 12 hr hold niche?: Listings span $6.02–$24.76; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 5,977 reviews — the moat a new listing must climb.